Sunday, November 29, 2009

Principles of Microeconomics or The Psychology of Economic Decisions Volume 2

Principles of Microeconomics

Author: Edwin Mansfield

Among the most popular and successful texts available to economics students, Edwin Mansfield's books have been adopted at over 1,000 colleges and universities around the world. The hallmark qualities of Professor Mansfield's books are a careful integration of theory and example, meticulously clear writing style, and a step-by-step pedagogy.



Book review: Fireside Politics or Perspectives on Organizational Communication

The Psychology of Economic Decisions, Volume 2: Reasons and Choices

Author: Isabelle Brocas

This volume brings together contributions to the burgeoning research area of behavioral economics from a number of well-known international scholars in the field. Topics covered include 'irrational' conducts; imperfect self-knowledge; imperfect memory; time and utility; and experimental practices in psychology, economics, and finance. This book will provide a point of entry to anyone wishing to discover what the intellectual terrain between economics and psychology looks like.



Table of Contents:
List of Figures
List of Tables
Introduction
1The Psychology of Irrationality: Why People Make Foolish, Self-Defeating Choices3
2Irrational Pursuits: Hyper-Incentives From a Visceral Brain17
3The Pursuit and Assessment of Happiness can be Self-Defeating41
4Behavioral Policy73
5Information and Self-Control89
6Self-Signaling and Diagnostic Utility in Everyday Decision Making105
7Mental Accounting and the Absent-minded Driver127
8Self-Knowledge and Self-Regulation: An Economic Approach137
9A New Challenge for Economics: 'The Frame Problem'169
10Experienced Utility and Objective Happiness: A Moment-Based Approach187
11Making Sense: The Causes of Emotional Evanescence209
12Temporal Construal Theory of Time-Dependent Preferences235
13Economists' and Psychologists' Experimental Practices: How They Differ, Why They Differ, and How They Could Converge253
14Psychology and the Financial Markets: Applications to Understanding and Remedying Irrational Decision-Making273
15What Causes Nominal Inertia? Insights From Experimental Economics299
Index315

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