Wednesday, December 31, 2008

Feeding Mars Logistics in Western Warfare from the Middle Ages to the Present or Crude Awakenings

Feeding Mars: Logistics in Western Warfare from the Middle Ages to the Present

Author: John A Lynn

Mars must be fed. His tools of war demand huge quantities of fodder, fuel, ammunition, and food. All these must be produced, transported, and distributed to contending forces in the field. No one can doubt the importance of feeding Mars in warfare, and it takes no great effort to recognize that logistics has always been a major aspect of large-scale armed struggle. Yet, despite its undeniable importance, surprisingly little has been written about logistics. The literature on warfare is full of the triumphs and tragedies of common soldiers and the brilliance and blundering of generals. But logistics lacks the drama of combat. It can be expressed on balance sheets no more exciting than shopping lists; movement is not measured by the dashing gallop of charging cavalry but by the steady plod of draft horses.Feeding Mars is an important contribution to the study of this essential aspect of warfare as practiced by Western powers from the Middle Ages to the Vietnam War. It deals with logistics across a broader time span than that covered in any other work on the subject and emphasizes the various ways in which the essential materials of war have been produced, acquired, and transported to fighting forces in the field.Feeding Mars makes a major contribution to military history and sheds new light on an important, but too often overlooked, aspect of warfare.



New interesting book: 125 Best Soup Recipes or The Texas Hill Country Cookbook

Crude Awakenings: Global Oil Security and American Foreign Policy

Author: Steve A Yetiv

"The real story of global oil over the past twentyfive years is not about the spillover effects of Palestinians fighting Israelis, or terrorist attacks on U.S. forces in Saudi Arabia and Yemen, or Iraq's stormy relationship with Kuwait. It is not even about periodic small and largescale U.S. attacks on Iraq. Rather, the real story is about longerterm developments that have changed the international relations of the Middle East, politics at the global level, and world oil markets. These developments have increased oil stability."from the Introduction

Thirty years after OAPEC shattered world markets for oil, the Western world remains profoundly dependent on foreign, particularly Middle Eastern, sources of petroleum. U.S. political rhetoric is suffused with claims about the vulnerability caused by this dependence. Hence, many political analysts assume that a search for stability of petroleum supplies is an important element of contemporary American foreign policy.

Steve A. Yetiv argues that common assumptions about oil markets are wrong. Although prices remain volatile, Yetiv's account portrays a world market in petroleum products far more benign and predictable than the one to which we are accustomed. In Crude Awakenings, he identifies and analyzes real and potential threats to the global energy supply, including wars, revolutions, coups, dangerous alliances, oil embargoes, Islamic radicalism, and transnational terrorism. However, he also shows how some of these threats have been mitigated and how global oil security has been reinforced.

Author Bio: Steve A. Yetiv is Professor of Political Science at Old Dominion University. He is the author of Explaining Foreign Policy: U.S. Decision Making and the Persian Gulf War; America and the Persian Gulf; and The Persian Gulf Crisis.



Table of Contents:
1Introduction1
2Threats to Saudi stability20
3Power shifts41
4The chief guarantor of oil stability59
5The United States in the Middle East before and after September 1177
6The Cold War and global interdependence97
7The China factor121
8The oil weapon139
9Multiple cushions for oil shocks151
10Oil market dynamics and OPEC178
11Global oil, high technology, and the environment193
12Twenty-first-century threats to global oil stability207
AppThe Middle East and global energy : a chronology, 1973-2003230

Analyzing and Controlling Foodservice Costs or Contribution to the Critique of Political Economy

Analyzing and Controlling Foodservice Costs: A Managerial and Technology Approach

Author: James Keiser

A great resource and reference book, the authors provide balanced treatment of both commercial and institutional operations in both profit and non-profit arenas.

This book explores the role of computer applications, management information systems, and new developments in management through numerous examples that realistically portray the field. Provides valuable insight regarding the food industry with segments written by leaders in the field.

Food Service personnel.



New interesting book: HTML 4 For Dummies or A Gift of Fire

Contribution to the Critique of Political Economy

Author: Karl Marx

Karl Marx was commissioned by the Communist League along with Friederich Engels to write The Communist Manifesto. The manifesto is considered to be one of the world's most influential political tracts. The Manifesto established a course of action for the working class revolution to overthrow the bourgeois social order and bring about a classless society. In 1859 Marx published A Contribution To The Critique Of Political Economy, which was his first serious economic work. Marx discusses the production and naturalization of capitalism. His theory is that the course of history is dependent on economic developments. From the preface "In the social production that men carry on, they enter into definite relations that are indispensable and independent of their will, relations of production which correspond to a definite stage of development of their material forces of production. The sum total of these relations of production constitutes the economic structure of society, the real foundation, on which rises a legal and political superstructure, and to which correspond definite forms of social consciousness. The mode of production in material life determines the general character of the social, political, and intellectual processes of life. It is not the consciousness of men which determines their existence; it is on the contrary their social existence which determines their consciousness."



Writing in the WorkPlace or Foundations of Finance Activebook 20

Writing in the Workplace

Author: Jo Allen

This book is written specifically for those whose primary job responsibility is not writing, but who must write on a regular basis in order to succeed in the workplace. Writing in the Workplace offers a practical approach to writing in print and electronic formats. Writers are given clear advice about writing while being shown annotated drafts of documents and their revisions in order to help them understand their options and the choices they'll have to make. The book recognizes the role of new electronic media throughout, both as tools for research and writing and as influential forms of workplace communication. It also emphasizes the workplace context and recognizes the social and political realities that affect the creation of documents. Topics include: organizational images and cultures; a writing strategy; researching; revising; incorporating graphics; letters and memos; design; employment communication; reports, proposals and instructions; oral communication; and much more! Anyone who needs to write in the workplace.



New interesting book: Consumer Psychology for Marketing or Empires of Profit

Foundations of Finance - Activebook 2.0

Author: Arthur Keown

This activebook, derived from Keown/Martin/Petty/Scott's Foundations of Finance book, marries print content with dynamic online resources to help bring the concepts to life. Nothing can match the activebook's integrated learning experience—users receive a paperback book with a pin-code giving them full access to the entire book online and all its' interactive resources. It is filled with numerous active examples, exercises, quizzes (concept checks), video exercises, and polls integrated throughout the online book to stimulate user learning by making them active participants in the learning process. It's interactive and available anytime, from anywhere. The new 2.0 version gives users the power to personalize their experience and monitor their results. Material is centered around 10 fundamental principles of finance. Major topics covered include: the scope and environment of financial management; valuation of financial assets; investment in long-term assets; capital structure and dividend policy; and working capital management and international business finance. Material focuses on the process of financial decision-making and the logic that drives vs. just emphasizing equations and tools. For anyone in the business or finance professions.



Table of Contents:
THE SCOPE AND ENVIRONMENT OF FINANCIAL MANAGEMENT.
1. An Introduction to the Foundations of Financial Management—The Ties That Bind.

2. The Financial Markets and Interest Rates.

3. Understanding Financial Statements and Cash Flows.

4. Evaluating a Firm's Financial Performance.

VALUATION OF FINANCIAL ASSETS.
5. The Time Value of Money.

6. The Meaning and Measurement of Risk and Return.

7. Valuation and Characteristics of Bonds.

8. Valuation and Characteristics of Stock.

INVESTMENT IN LONG-TERM ASSETS.
9. Capital-Budgeting Techniques and Practice.

10. Cash Flows and Other Topics in Capital Budgeting.

11. Cost of Capital.

CAPITAL STRUCTURE AND DIVIDEND POLICY.
12. Determining the Financing Mix.

13. Dividend Policy and Internal Financing.

WORKING CAPITAL MANAGEMENT AND INTERNATIONAL BUSINESS FINANCE.
14. Financial Forecasting, Planning, and Budgeting.

15. Introduction to Working-Capital Management.

16. Liquid Asset Management.

17. International Business Finance.

Tuesday, December 30, 2008

Restaurant Management or Connecting with Customers

Restaurant Management: Customers, Operations, and Employees

Author: Robert Christe Mill

Identifies the crucial elements involved in the operation of a restaurant, and their interrelationships that are necessary to achieve success. Structured around the three parts of the meal experience—the customers, the operation (consisting of food, beverage and the physical facility) and the employees—the book examines how to effectively manage an existing restaurant operation. This edition continues its strong coverage of marketing, promotions, and employment issues, and captures the essential elements needed to produce satisfied customers and a profitable restaurant operation. Offers fully updated material including: Updated figures and numbers, Longitudinal analysis of recent trends, The latest demographic projections and the implications for managers, Added section on ergonomics and its impact on layout and design and New material on energy conservation and cost savings. Strategies for using the Internet as a promotional tool shows readers how to use technology to run and increase their business. A focus on profitability addresses common reasons restaurants fail. Examines factors to success, such as concept, creativity, menu, pricing, productivity, cost control etc. Restaurant managers. For anyone interested in “the meal experience,” or thinking about becoming a restaurant entrepreneur.



Table of Contents:
From concept of completion : the shaping of a restaurant
Ch. 1Introduction1
Ch. 2Understanding the customer29
Ch. 3Developing a marketing plan52
Ch. 4Promoting the operation79
Ch. 5Pricing and designing the menu110
Ch. 6Delivering high-quality service145
Ch. 7The physical facility175
Ch. 8Food and beverage : from supplier to customer212
Ch. 9Kitchen equipment and interiors : selection, maintenance, and energy management238
Ch. 10Sanitation and food safety267
Ch. 11Controlling costs292
Ch. 12Employee selection321
Ch. 13Training and development358
Ch. 14Motivating the employee385
Ch. 15Restaurant manager 2010422

Book review: New Light on Depression or Madness

Connecting with Customers: How to Sell, Service, and Market the Travel Product

Author: Marc Mancini

Thinking about a career in travel? Already in the business. but hoping to polish your skills? Connecting with Customers: How to Sell, Service, and Market the Travel Product will show you how to achieve success in all three areas.

Through vivid examples, interactive exercises and entertaining prose, Marc Mancini provides you with practical and powerful strategies to satisfy the travel needs of today's consumers. You'll not only- achieve a deep understanding of what travel shares with other industries, but also how it differs from them in fundamental wars.

Connecting with Customers helps you understand the sales, service. and marketing needs of all .actors of the travel industry. You'll learn how to:

  • Apply the six essential steps of travel sales
  • Practice the seven secrets of great customer counseling
  • Deliver highly-effective sales presentations
  • Close the sale consistently and well
  • Implement 15 standards of service excellence
  • Apply the six major steps of the marketing cycle and create a marketing plan
  • Understand how e-commerce leas affected travel marketing and sales
  • Serve the needs of niche markets, corporate travelers, groups. and more



Proving the Value of HR or The New Article 9

Proving the Value of HR: How and Why to Measure ROI (Practical HR Series) (with CD-ROM)

Author: Jack J Phillips

Measuring the return on investment (ROI) of human resources is critical for success in today's business world and is an absolute requirement for HR professionals who are part of the senior executive team. HR managers and executives must show HR's contribution and prove that HR policies, practices, and solutions add directly to the organization's bottom line.
 
Proving the Value of HR is practical and equips HR with the tools necessary to tackle return on investment.
 
This book provides basic, step-by-step instructions to develop the ROI of HR. It is much easier to read than other ROI-based books and uses examples directly from the practice of human resources. It shows how the ROI methodology is a communication tool to strengthen the relationship with senior management as well as a process-improvement tool to enhance and improve HR's contribution.
 
The accompanying CD-ROM expands the scope of the book with 49 tools and templates, charts and graphs, a complete case study, self-assessment instruments, exercises, plus ROI formulas in a spreadsheet-ready format.



Book review: Making a Place for Community or Globalization and Cross Border Labor Solidarity in the Americas

The New Article 9

Author: Corinne Cooper

This timely guide includes the most up-to-date text and comments of Revised Article 9 of the UCC, including all Year 2000 amendments.



Issues in Economics Today or Fundamentals of Investment Management with S P Access Code

Issues in Economics Today

Author: Robert Guell

Robert Guell's Issues in Economics Today, 2e employs a unique format that allows instructors and students the flexibility to choose which issues they wish to cover in their one-semester survey course. The book begins with eight intensive core theory chapters followed by thirty shorter issues chapters that can be easily mixed and matched to create a customized course syllabus. Two additional issues chapters can be found on the book's website. In the preface, the author provides a list of suggested issues to cover in a course with specific themes, such as social policy, international issues, or business. For those instructors who want to "do it themselves," the author has also included a grid that shows which theory chapters need to be mastered before moving on to each issue.Instructors and students alike will appreciate the solid theoretical foundation as well as the intriguing and timely economic issues explored in the book, such as sports, education, and crime.



Read also Country Baking or Wagon Wheel Kitchens

Fundamentals of Investment Management with S&P access Code

Author: Geoffrey A Hirt

Fundamentals of Investment Management 8/e by Hirt and Block establishes the appropriate theoretical base of investments, while at the same time applying this theory to real-world examples. Students will be able to translate what they have learned in the course to actual participation in the financial markets. The textbook provides students with a survey of the important areas of investments: valuation, the marketplace, fixed income instruments and markets, equity instruments and markets, derivative instruments, and a cross-section of special topics, such as international markets and mutual funds.



Table of Contents:

BRIEF CONTENTS

PART ONE INTRODUCTION TO INVESTMENTS

1. The Investment Setting

2.
Security Markets: Present and Future

3.
Participating in the Market

4.
Sources of Investment Information

PART TWO ANALYSIS AND VALUATION OF EQUITY SECURITIES

5.
Economic Activity

6.
Industry Analysis

7.
Valuation of the Individual Firm

8.
Financial Statement Analysis

PART THREE ISSUES IN EFFICIENT MARKETS

9.
A Basic View of Technical Analysis and Market Efficiency

10. Investments in Special Situations and Anomalies

PART FOUR FIXED-INCOME AND LEVERAGED SECURITIES

11.
Bond and Fixed-Income Fundamental

12.
Principles of Bond Valuation and Investment

13.
Duration and Reinvestment Concepts

14.
Convertible Securities and Warrants

PART FIVE DERIVATIVE PRODUCTS

15.
Put and Call Options

16.
Commodities and Financial Futures

17.
Stock Index Futures and Options

PART SIX BROADENING THE INVESTMENT PERSPECTIVE

18.
Mutual Funds

19.
International Security Markets

20.
Investments in Real Assets

PART SEVEN INTRODUCTION TO PORTFOLIO MANAGEMENT

21.
A Basic Look at Portfolio Management and Capital Market Theory

22.
Measuring Risk and Return of Portfolio Managers

Monday, December 29, 2008

Applied Data Communications or Entrepreneurial Finance

Applied Data Communications: A Business-Oriented Approach

Author: James Goldman

* Provides frameworks and methodology for solving problems as technology continues to advance
* Starts with the overall business problem, and then shows how technology can solve the problem
* Provides an in-depth applied understanding of the technology covered and is targeted to the IT employees who actually build the networks
* Business-oriented, problem-solving approach, including real business case studies stressing the business impact of data communications



Go to: Eat to Win for Permanent Fat Loss or Understanding Baking

Entrepreneurial Finance

Author: Richard L Smith

Smith and Smith apply current thinking in the areas of valuation, real options, and the economics of contracts to new venture decision making. Readers learn to think of new ventures as portfolios of real options, value financial claims of the entrepreneur and venture capital investors, and structure financial contracts in light of new venture information problems. They also learn to use simulation and scenario analysis to evaluate the implications of uncertainty and financial decisions.
* Stresses the importance of strategy in new venture planning.
* Develops real-world context through relevant examples.
* Spreadsheet modeling and simulation using custom software provides hands-on learning.



Table of Contents:
Pt. 1Getting Started
Ch. 1Introduction1
Ch. 2An Overview of New Venture Financing21
Pt. 2Financial Aspects of Strategic and Business Planning
Ch. 3The Business Plan53
Ch. 4New Venture Strategy76
Ch. 5Developing Business Strategy Using Simulation106
Pt. 3Financial Forecasting
Ch. 6Methods of Financial Forecasting136
Ch. 7Assessing Financial Needs174
Pt. 4Valuation
Ch. 8The Framework of New Venture Valuation210
Ch. 9Valuation in Practice: The Investor's Perspective243
Ch. 10Valuation: The Entrepreneur's Perspective286
Pt. 5Organizational Design and Financial Contracting
Ch. 11Financial Contacting with Symmetric Information339
Ch. 12Dealing with Information and Incentive Problems369
Ch. 13Financial Contracting413
Pt. 6Financing and Harvesting Choices
Ch. 14Venture Capital466
Ch. 15Choice of Financing507
Ch. 16Harvesting546
Pt. 7Conclusion
Ch. 17The Future of Entrepreneurial Finance: A Global Perspective585
Index615

Critical Human Resource Development or Archaeology of the Roman Economy

Critical Human Resource Development: Beyond Orthodoxy

Author: Jim Stewart

CRITICAL HUMAN RESOURCE DEVELOPMENT – BEYOND ORTHODOXY

  

'A much-needed resource for Human Resource Development practitioners, professionals and master's students.  HRD is a serious endeavour and a critical view is necessary to deepen our understanding.  A book to force HRD into maturity.' - Jeff  Gold , Leeds Metropolitan University

'This book takes a critical stance and focuses not only on organisational goals, but also those of other stakeholders and society at large. This book should be of great interest to lecturers, students and practitioners who are aching for a more critical analysis. Precisely what is required at postgraduate level'- Professor Mick Marchington, Manchester Business School & Chief Moderator for Standards for the CIPD

 

Critical Human Resource Development Beyond Orthodoxy offers the latest thinking and research in the area.  Leading experts inform and support current discussion and debate on the nature and practice of HRD.  The theoretical ideas of Critical HRD are discussed and the latest research addressing the practice of HRD is presented and analysed from a critical perspective.

 

The contributions provide an original set of insights into the potential benefits and pitfalls, expectations and concerns of advancing a critical view of HRD in practice.  The book’s strength lies in bridging the gap between theory and practice by offering practical ideas and examples. 

 

Key features:
• Written by subject-leading editors and contributors
• Includes analysis of attempts toimplement Critical HRD in the workplace
• Cutting edge research and up-to-the minute examples
• Section introductions and summary and discussion questions to provoke further debate

 

Critical Human Resource Development Beyond Orthodoxy is relevant to postgraduate students at diploma, master's and doctorate level, both on specific HRD and HRM courses, and on specialist HRD modules within general management and business courses.

 

Dr Clare Rigg is Senior Lecturer, Institute of Technology, Tralee; Jim Stewart is Professor of Human Resource Development at Nottingham Business School; and Professor Kiran Trehan is Head of Management, University of Central England.



Table of Contents:
About the contributors     vii
Acknowledgements     x
Introduction. A critical take on a critical turn in HRD   Clare Rigg   Jim Stewart   Kiran Trehan     1
A Critical Turn in Human Resource Development     17
Introduction to Part One     19
Exploring the notion of 'time' and 'critical' HRD   Sally Sambrook     23
The fallacy of ethics and HRD: how ethics limits the creation of a 'deep' profession   Tim Hatcher     43
The ethics of HRD   Jim Stewart     59
Activities for Part One     79
In the Workplace     81
Introduction to Part Two     83
Feminism, gender and HRD   Beverly Dawn Metcalfe   Christopher J. Rees     87
The mutation of HRD and strategic change: a critical perspective   Helen Francis     107
Shifting boundaries in work and learning: HRD and the case of corporate education   Jean Kellie     129
Activities for Part Two     145
Constraints in the Classroom     147
Introduction to Part Three     149
Putting the 'C' in HRD   Lisa Anderson   Richard Thorpe     153
How can I teach criticalmanagement in this place? A critical pedagogy for HRD: possibilities, contradictions and compromises   Claire Valentin     169
Chuck out the chintz? 'Stripped floor' writing and the catalogue of convention: alternative perspectives on management inquiry   Brendon Harvey     181
Activities for Part Three     197
Critique of Critical Orthodoxies     199
Introduction to Part Four     201
Acknowledging conflict in 'communities of practice': a figurational perspective on learning and innovating in the workplace   Valerie Owen-Pugh     205
The learning turn in education and training: liberatory paradigm or oppressive ideology?   Leonard Holmes     221
Going beyond a critical turn: hypocrisies and contradictions   Kiran Trehan   Clare Rigg   Jim Stewart     239
Activities for Part Four     251
References and further reading     253
Index     289

Book review: The Photoshop CS CS2 Wow Book or Internet and E mail for Seniors with Windows Vista

Archaeology of the Roman Economy

Author: Kevin Green

Kevin Greene shows how archaeology can help provide a more balanced view of the Roman economy by informing the classical historian about geographical areas and classes of society that received little attention from the largely aristocratic classical writers whose work survives.



Consumer Culture and TV Programming or Old Dominion Industrial Commonwealth Coal Politics and Economy in Antebellum America

Consumer Culture and TV Programming

Author: Robin Andersen

To what extent does the advertising industry control what we see on TV? What is the political and cultural environment that provides for the phenomenon of the corporate shaping of the mass media?Robin Andersen addresses these questions, which ultimately intertwine with the very concept of democracy: How can citizens participate in political culture when the information they receive through their mass media is molded by corporate and commercial demands? She discusses and analyzes the impact of the consumer imperative on popular news and TV programs and talk shows, the psychology of consumer culture, the differing narratives of the 1992 presidential election, how representations of the Gulf War resembled advertisements, and the overall escalating commercial imperative of the mass media. Andersen has done a splendid job of accessibly presenting to mass audiences and students a subject of enormous gravity—the steady penetration of marketing and advertising strategies into the very fabric of both news and entertainment television.



Table of Contents:
Acknowledgments
Introduction1
1Advertising, Economics, and the Media14
2The Producers and Consumers of Nikes and Other Products...51
3Emotional Ties That Bind: Focus Groups, Psychoanalysis, and Consumer Culture72
4Postmodern Theory and Consumer Culture92
5Thirtysomething, Lifestyle Consumption, and Therapy118
6The Television Talk Show: From Democratic Potential to Pseudotherapy146
The Crisis of Information146
The Talk Show's Lost Potential158
7Cops on the Night Beat174
"Reality"-Based Police Shows, Urban Community, and Criminal (In)Justice174
Issues of Social Control: Voyeurism, Privacy, and the Culture of Surveillance198
8Advertising and the Persian Gulf War211
9Democratic Talk-Show Strategies and the Competing Narratives of the 1992 Presidential Election225
Conclusion: The Commercial Politics of Postmodern Television252
Notes273
Bibliography283
About the Book and Author295
Index297

Read also Introducing Windows Server 2008 or The Cathedral and the Bazaar

Old Dominion, Industrial Commonwealth Coal, Politics, and Economy in Antebellum America (Studies in Early American Economy and Society Series)

Author: Sean Patrick Adams

In 1796, famed engineer and architect Benjamin Henry Latrobe toured the coal fields outside Richmond, Virginia, declaring enthusiastically, "Such a mine of Wealth exists, I believe, nowhere else!" With its abundant and accessible deposits, growing industries, and network of rivers and ports, Virginia stood poised to serve as the center of the young nation's coal trade. By the middle of the nineteenth century, however, Virginia's leadership in the American coal industry had completely unraveled while Pennsylvania, at first slow to exploit its vast reserves of anthracite and bituminous coal, had become the country's leading producer.

Sean Patrick Adams compares the political economies of coal in Virginia and Pennsylvania from the late eighteenth century through the Civil War, examining the divergent paths these two states took in developing their ample coal reserves during a critical period of American industrialization. In both cases, Adams finds, state economic policies played a major role. Virginia's failure to exploit the rich coal fields in the western part of the state can be traced to the legislature's overriding concern to protect and promote the interests of the agrarian, slaveholding elite of eastern Virginia. Pennsylvania's more factious legislature enthusiastically embraced a policy of economic growth that resulted in the construction of an extensive transportation network, a statewide geological survey, and support for private investment in its coal fields.

Using coal as a barometer of economic change, Old Dominion, Industrial Commonwealth addresses longstanding questions about North-South economic divergence and the role of state government in Americanindustrial development, providing new insights for both political and economic historians of nineteenth-century America.



Sunday, December 28, 2008

A Theory of Economic Growth or Rice Economies Technology and Development in Asian Societies

A Theory of Economic Growth: Dynamics and Policy in Overlapping Generations

Author: David De la Croix

Inter-generational transfers are at the center of economic policy debates today. Reducing public debt; financing social security; taxing capital and bequests; and designing the education system imply substantial inter-generational transfers. The tool that economists employ to analyze these issues is the overlapping generations model, which reflects the different periods of life. When the model includes capital accumulation, it also allows researchers to formalize the development of an economy, relating its growth path to the savings behavior of young agents. The aim of this book is an in-depth analysis of this model that includes its major policy implications.



Table of Contents:
Introduction
Acknowledgments
1Competitive Equilibria1
2Optimality72
3Policy129
4Debt179
5Further Issues238
Technical App. A.1Production Functions305
Technical App. A.2Calculus311
Technical App. A.3Dynamical Analysis314
Technical App. A.4Dynamic Optimization326
Technical App. A.5Calibration and Simulation338
Technical App. A.6Statistics344
List of Definitions347
List of Propositions349
List of Assumptions353
Bibliography355
Author Index369
Subject Index373

Go to: Marketing Library Edition or Principles of Macroeconomics

Rice Economies - Technology and Development in Asian Societies

Author: Francesca Bray

The contrast in the rate of growth between Western and Eastern societies since 1800 has caused Asian societies to be characterized as backward and resistant to change, though until 1600 or so certain Asian states were technologically far in advance of Europe. The Rice Economies, drawing on original source materials, examines patterns of technological and social evolution specific to East-Asian wet-rice economies in order to clarfiy some general historical trends in economic development.



Finance for Engineers or Mathematical Methods for Economic Theory 1

Finance for Engineers: A Strategic Approach to Financial Management

Author: Frank Kenneth Crundwell

Engineering solutions and financial decisions are intimately tied together. The best engineers combine the technical and financial cases in determining new solutions to opportunities, challenges and problems. In order to get a project approved, no matter its size, the financials must be clear and compelling. To have an impact on the company's performance, a practising engineer must learn to argue the business case as part of the technical solution.

Finance for Engineers: Evaluation and Funding of Capital Projects provides a framework for engineers and scientists to undertake financial evaluations and assessments of engineering or production projects. The material covered enables the reader to understand how the economics of a technical project affects the finances of the company. The integration of the technical and financial decision–making is demonstrated through case studies and examples relevant to the practising engineer. The book equips engineers and scientists with the tools to contribute positively to the financial and strategic decisions within the organization.



Interesting book: How You Can Survive when Theyre Depressed or Tai Chi

Mathematical Methods for Economic Theory 1

Author: J C Moor

The two-volume work is intended to function as a textbook for graduate students in economics as well as a reference work for economic scholars. Assuming only the minimal mathematics background required of every second-year graduate student in economics, these two volumes provide a self-contained and careful development of mathematics through locally convex topological vector spaces, and fixed-point, separation, and selection theorems in such spaces. Volume One covers basic set theory, sequences and series, continuous and semi-continuous functions, an introduction to general linear spaces, basic convexity theory, and applications to economics. Volume Two introduces general topology, the theory of correspondences on and into topological spaces, Banach spaces, topological vector spaces, and maximum, fixed-point, and selection theorems for such spaces.



Business Public Policy and Society or Lessons from the Edge

Business, Public Policy, and Society

Author: Lawrence M Lesser

The book not only addresses timely theories and concepts related to ethics, social responsibility and public policy, but it adds relevance through real-life applications in business. It contains exclusive interviews in which corporate and trade association executives explain in their own words how they manage their responsibilities toward government and society. The text also explains how companies and industries use technology and telecommunications to promote and defend their public policy and societal interests in the U.S. and around the world. Thus, the text also has a strong global focus, containing international perspectives and examples. The text uses theories, concepts and historical developments to help students build a foundation and develop an analytical framework for the practical applications and policy discussions that follow. And it includes cutting-edge topics in business ethics and society—presented in a pro/con format—that have been classroom tested to increase student interest, promote class discussion, and enable students to develop their critical thinking skills.



Table of Contents:
PART I. BUSINESS AND SOCIETY OVERVIEW. 1. Introduction
2.Social Responsibility and Performance
3.Ethics in Theory and Practice. Controversial Issue: Should Human Cloning Be Prohibited? Controversial Issue: Do Nike and Other Companies Take Advantage of Their Factory Workers to Maximize Profits?
PART II. BUSINESS AND THE PUBLIC POLICY ENVIRONMENT. 4. The Government Environment
5.Business and Public Policy. Controversial Issue: Does Popular Music Encourage Drugs, Alcohol and Violence in Society? Controversial Issue: Should Internet Gambling Be Made Illegal?
PART III. BUSINESS IN THE GLOBAL ECONOMY. 6. The Global Business Environment: An Overview. 7. The Global Business Environment: Foundations of U.S. Trade Policy. Controversial Issue: Are Trade Sanctions an Effective Means of Promoting Human Rights? Controversial Issue: Should the U.S. Restrict Technology Exports to China?
PART IV. BUSINESS AND ITS REGULATORY ENVIRONMENT. 9. Overview of Regulation
10.Economic Regulation. Controversial Issue: Should Government Tax Electronic Commerce? Controversial Issue: Do Airline Hubs Reduce Competition?
PART V. BUSINESS AND SOCIETAL CONCERNS. 11. Business and the Environment. 12. The Business Response to Environmental Concerns
13.Business, Employees and the Workplace. 14. Workplace Issues for the 21st Century: Employment Discrimination, Employee Pensions, Family Leave, and Executive Compensation. Controversial Issue: Should Tobacco Advertising Be Subject to Further Restrictions? Controversial Issue: Is Affirmative Action Needed to Eliminate Discrimination?
PART VI. ADDRESSING GOVERNMENT AND SOCIETAL CONCERNS. 15. Managing Government Affairs
16.Lobbying and Campaign Finance
17.Information Technology, the Internet, and Government Resources for Business
18.Corporate Governance. Controversial Issue: Do Campaign Contributions Corrupt the Political Process? Controversial Issue: ADM and Corporate Welfare: Should Ethanol Subsidies Be Eliminated?
PART VII. SUBSIDIES, TAX BREAKS, PROCUREMENT, AND BAILOUTS. 19. Sources of Government Financing. 20. Procurement, Bailouts, and Government Ownership. Controversial Issue: Should Social Security Be Privatized? Controversial Issue: Should Taxpayers Subsidize Professional Sports Stadiums?

Interesting book: The Politics of the Global or Public Argument

Lessons from the Edge: For-Profit and Nontraditional Higher Education in America (ACE/Praeger Series on Higher Education)

Author: Gary A Berg

The importance of for-profit higher education becomes clear when one examines the state of higher education today. Traditional institutions are facing major pressures, including diminishing financial support, a call to serve adult learners, the need to balance applied and liberal arts curricula, and the need to maintain and evolve the institutional mission. Stakeholders are more numerous than ever before, and they are pulling institutions in different directions. Traditional institutions of higher education are increasingly pressured to alter the their missions because diminished public funding has resulted in dependence on donors and corporations with varied interests. This strain is causing universities to behave in new ways. For-profit institutions provide a model of how to handle these challenges by their very structure--they are organized to operate professionally as a business and continually question and refine their organizational mission.



Saturday, December 27, 2008

Insurance Regulation in the United States or Evaluating E Learning

Insurance Regulation in the United States: An Overview for Business and Government

Author: Peter M M Lencsis

Insurance attorney Peter Lencsis provides a unique, objective description of the insurance regulatory system as it exists today in the United States. Concise but comprehensive, it provides an easily grasped, immediately useful explanation of how the regulatory system works. Because of the federal McCarran-Ferguson Act, most insurance regulation is left to the individual states, and is thus non-uniform. But there is still a common pattern to state regulation, explains Lencsis, due in large part to the activities of the National Association of Insurance Commissioners and its own uniform standards. Lencsis covers the formation and licensing of insurance companies and the regulation of their underwriting and investment activities, as well as the insurance insolvency laws and guaranty funds, assigned risk plans, reinsurance, holding companies, and the regulation of agents and brokers. An important resource for insurance industry professionals, and others in regulatory agencies of the public sector.

Booknews

An introductory overview of insurance regulation in the US. After a chapter of historical background, coverage follows the life cycle of an insurer, with chapters on organization and licensing of insurers, regulation of insurer assets and investment, reports and examinations, and insolvency and liquidation laws. Other chapters discuss policy forms and rates, assigned risk plans and other residual markets, regulation of agents and brokers, and taxation of insurers. Includes a glossary and a table of key statutory provisions. Annotation c. by Book News, Inc., Portland, Or.



Book review: Knowledge and Persuasion in Economics or The Nazi Economic Recovery 1932 1938

Evaluating E-Learning

Author: Horton

Does e-learning work? How much does e-learning benefit both the organization and its learners? Is e-learning a wise investment or a waste of corporate resources? Here are the answers to these and other important questions, plus a systematic approach to strengthen your case to bring e-learning into your organization.



Fashion Apparel Accessories and Home Furnishings or Applying Psychology

Fashion Apparel, Accessories and Home Furnishings

Author: Jay Diamond

Appropriate for Product or Market Knowledge courses in Fashion Design and Fashion Merchandising programs. This text provides up-to-the-minute details to aide in the understanding of raw materials used in fashion product manufacturing, apparel classifications and their product lines, numerous different wearable accessories and enhancements and the host of home furnishings used for interior design.



Table of Contents:

SECTION I      INTRODUCTION TO THE FASHION INDUSTRY

             Chapter 1      The Nature and Scope of the Industry Segments

SECTION II   THE MATERIALS OF FASHION MERCHANDISE

             Chapter 2       Textiles

             Chapter 3       Leather

             Chapter 4       Furs

             Chapter 5       Metals and Stones

             Chapter 6     Glass, Ceramics and Woods

SECTION III    APPAREL CLASSIFICATIONS

              Chapter 7     Designing and Producing Apparel Collections

              Chapter 8      Women’s Clothing

              Chapter 9      Men’s Clothing

              Chapter 10      Children’s Clothing

SECTION IV    WEARABLE ACCESSORIES AND ENHANCEMEMNTS

            Chapter 11      Footwear, Handbags, Luggage and Belts

             Chapter 12      Jewelry and Watches

            Chapter 13      Gloves, Hats, Hosiery, Scarves, Umbrellas, and Eyewear

            Chapter 14      Cosmetics and Fragrances

SECTION V     HOME ACCESSORIES AND DECORATIVE ENHANCEMENTS

 Chapter 15      Tableware: Dinnerware, Flatware, Glassware, Hollowware,    Tabletops, and Candle Holders

 Chapter 16      Furniture, Lighting, Wall Art, Decorative Frames, Wall Coverings, and Decorative Accessories

           Chapter 17     Linens and Bedding

           Chapter 18      Flooring: Rugs, Carpet, and Hard Surface Materials

Book about: Making Ice Cream and Frozen Yogurt or Emerils Creole Christmas

Applying Psychology

Author: Andrew DuBrin

An accomplished author, Andrew J. DuBrin, Ph.D., brings to his work years of research experience in business psychology. His research has been reported in Psychology Today, The Wall Street Journal, and over 100 national magazines and local newspapers. An active speaker, Dr. DuBrin has appeared as a guest on over 350 radio and television shows. He has published numerous articles, textbooks, and well-publicized professional books.



Public Speaking Today or Knowledge Management Handbook

Public Speaking Today

Author: McGraw Hill

Public Speaking Today will teach your students the public speaking skills that are used by presidents, generals, business leaders, and celebrities. This text is organized into a step-by-step approach beginning with "What is Public Speaking," then moves through the speech building process. A special chapter dealing with debate was added to this third edition.



New interesting book: A New IBS Solution or Mariel Hemingways Healthy Living from the Inside Out

Knowledge Management Handbook

Author: Jay Liebowitz

The Knowledge Management Handbook provides an essential reference, integrating perspectives from researchers and practitioners on knowledge management. With many prominent individuals and organizations contributing to the work, this book outlines a sound foundation of the methodologies, techniques, and practices in the field. Advanced topics include knowledge discovery, data warehousing, data mining, web-based technology, and intelligent agents.

Booknews

Knowledge may not be wisdom, but it's a start. From the AAAI (American Association of Artificial Intelligence) to Yahoo, this reference provides a solid foundation in the methodologies, issues, technologies, and applications in the emerging field of knowledge management. Advanced topics include: knowledge discovery, data warehousing, data mining, web-based technology, and intelligent agents. The 28 experts practice what they preach in 16 chapters well- structured around bulleted key points and historical- psychological context, observing that "KM is 80% about people and cultural change rather than technical development." Annotation c. Book News, Inc., Portland, OR (booknew.com)



Friday, December 26, 2008

Macroeconomics or Computers Brief

Macroeconomics: Theories and Policies

Author: Richard Froyen

This book traces the history of macroeconomics, the evolution of macroeconomic thought, and the resulting theory and policy. It places the various macroeconomic theories in the order in which they developed chronologically, and illustrates the similarities and differences of the models. The author admires all points of view and the result is a comprehensive, detailed, unbiased view of modern macroeconomic theory. Chapter topics examine the measurement of macroeconomic variables; classical macroeconomics: equilibrium output and employment, money, prices, and interest; the Keynesian system; the monetarist counterrevolution; output, inflation and unemployment: monetarist and Keynesian views; new classical economics; real business cycles and new Keynesian economics; exchange rates and the international monetary system; monetary and fiscal policy in the open economy; the money supply process; monetary policy; fiscal policy; long- and intermediate-term economic growth; consumption and investment; and money demand. For individuals looking for a better understanding of macroeconomics.

Booknews

New edition of a macroeconomics textbook that presents the material in the order in which the economic thought evolved. Coverage includes a summary of the Keynesian position, an analysis of the post-1970 slowdown in US output growth, the neo- classical growth model and recent models of endogenous growth, and an examination of monetary and fiscal policy effects in the open economy. Annotation c. by Book News, Inc., Portland, Or.



Table of Contents:
Preface
Pt. IIntroduction and Measurement1
1Introduction2
2Measurement of Macroeconomic Variables13
Pt. IIMacroeconomic Models31
3Classical Macroeconomics (I): Equilibrium Output and Employment32
4Classical Macroeconomics (II): Money, Prices, and Interest49
5The Keynesian System (I): The Role of Aggregate Demand66
6The Keynesian System (II): Money, Interest, and Income93
7The Keynesian System (III): Policy Effects in the IS-LM Model133
8The Keynesian System (IV): Aggregate Supply and Demand155
9The Monetarist Counterrevolution190
10Output, Inflation, and Unemployment: Monetarist and Keynesian Views212
11New Classical Economics232
12Real Business Cycle Theory and the New Keynesian Economics252
13Macroeconomic Models: A Summary269
Pt. IIIExtensions of the Models277
14Consumption and Investment278
15Money Demand308
16The Money Supply Process329
17Long- and Intermediate-Term Economic Growth347
Pt. IVEconomic Policy377
18Fiscal Policy378
19Monetary Policy403
Pt. VOpen Economy Macroeconomics423
20Exchange Rates and the International Monetary System424
21Monetary and Fiscal Policy in the Open Economy453
Glossary471
Index475

Read also Accounting or Microeconomics

Computers Brief

Author: Larry E Long

This tenth edition is a technology update intended to bring Computers abreast with a rampaging technology. About six Internet years pass in one real-time year, the elapsed time since the last edition. The tenth edition retains the same familiar look and feel as the ninth edition. However, it contains hundreds of changes needed to ensure that Long continues to be the most current introductory IT book available. Includes over 150 new or updated images that reflect the latest releases and innovations in software. Numerous new photos show new hardware and applications. Throughout the book, capacities and speeds for communications hardware, disks, RAM, processors, printers, and so on have been adjusted to reflect the state of the art. Provides essential information on hardware, Windows, and networking procedures, and on word processing, e-mail, and browser software. Expanded presentation of ethics; additional coverage of the Internet; and a new IT Illustrated section on careers gives readers an in-depth look at career opportunities for IT specialists and for IT-competent people. For anyone who wants to advance their personal computing experience and skills, and individuals considering careers as IT specialists.

Booknews

This textbook introduces the basic concepts of computer hardware and software. The authors overview the purpose of common software packages, processor design, storage devices, types of networks, Internet browsers, security measures, and business information systems. The tenth edition represents a technology update. Color photographs. Annotation c. Book News, Inc., Portland, OR

Booknews

This time-tested text for the newcomer to computer technology informs readers about PCs and related products, the Internet, basic vocabulary, and use of software and services. The seventh edition is modular and can be custom published to meet curriculum needs, e.g. the module on information technology concepts can be published alone or with any combination of the other two modules on living in an information society and business information systems. Annotation c. Book News, Inc., Portland, OR (booknews.com)



Introduction to Management in the Hospitality Industry or Financial Institutions Valuations Mergers and Acquisitions

Introduction to Management in the Hospitality Industry

Author: Tom Powers

The revised edition of the classic introductory volume to hospitality management

Introduction to Management in the Hospitality Industry covers all aspects of managing in the business, from operational issues to the role of management. This extensively revised Seventh Edition continues to set itself apart with:

  • A new, full-color interior design
  • New and revised Internet exercises
  • More than 230 photographs, figures, and tables from a diverse cross section of hospitality spots around the world
  • Case histories
  • Global hospitality notes and industry practice notes
  • Chapter review questions

The authors' accessible treatment makes it easy for students to gain a clear understanding of the size and scope of this expanding industry and what goes into managing it. Introduction to Management in the Hospitality Industry, Seventh Edition is the perfect beginning for students interested in a management career in the hospitality sector.

Booknews

This textbook overviews careers in the hospitality sector, and examines practical aspects of food service operations, the lodging industry, travel and tourism, planning and organizing in hospitality management, and human resources management. The seventh edition identifies trends in the hospitality industry, and adds color photographs. Annotation c. Book News, Inc., Portland, OR (booknews.com)



Table of Contents:
Preface
Pt. 1Perspectives on Careers in Hospitality1
Ch. 1The Hospitality Industry and You3
Ch. 2Forces Affecting Growth and Change in the Hospitality Industry31
Pt. 2Food Service57
Ch. 3The Restaurant Business59
Ch. 4Restaurant Operations95
Ch. 5Restaurant Industry Organization: Chain, Independent, or Franchise?117
Ch. 6Competitive Forces in Food Service146
Ch. 7Issues Facing Food Service171
Ch. 8On-site Food Service199
Pt. 3Lodging239
Ch. 9Lodging: Meeting Guest Needs241
Ch. 10Hotel and Motel Operations273
Ch. 11Forces Shaping the Hotel Business307
Ch. 12Competition in the Lodging Business335
Pt. 4Travel and Tourism373
Ch. 13Tourism: Front and Center375
Ch. 14Destinations: Tourism Generators403
Pt. 5Management in the Hospitality Industry443
Ch. 15Management: A New Way of Thinking445
Ch. 16Planning in Hospitality Management471
Ch. 17Organizing in Hospitality Management493
Ch. 18Staffing: Human-Resources Management in Hospitality Management517
Ch. 19Control in Hospitality Management547
Ch. 20Leadership and Directing in Hospitality Management563
Pt. 6Hospitality as a Service Industry585
Ch. 21The Role of Service in the Hospitality Industry587
Index613

Book review: Leveraging Communities of Practice for Startegic Advantage or Security ID Systems and Locks

Financial Institutions, Valuations, Mergers, and Acquisitions: The Fair Value Approach

Author: Zabihollah Rezae

THE DEFINITIVE GUIDE TO NAVIGATING TODAY'S FINANCIAL SERVICES INDUSTRY

From "one-stop shopping" for financial services to major structural shifts within the industry, rapid changes in information technology, trends toward business combinations, statutory laws, and global competition have contributed to breaking down the geographic and product barriers that once separated traditional financial institutions from other financial entities. This complete authoritative resource is designed for all financial professionals involved in business valuations, mergers, and acquisitions, and includes:



• How operations are regulated

• How organizations are valued and why they merge

• Related accounting standards

• Merger and acquisition processes

• The Gramm-Leach-Bliley Financial Modernization Act of 1999

• Target bank analysis and tax requirements

• . . . and much more.



Written by an expert in the field, Financial Institutions, Valuations, Mergers, and Acquisitions is an essential tool for keeping up with the increasing and crucial changes in the financial services industry.

Booknews

In light of the substantial changes in the structure and range of products and services provided by the financial services industry over the past decade, Rezaee (accounting, Middle Tennessee State U.) explains to officers in and consultants to financial institutions new considerations in the valuation, merger, and acquisition of such institutions. He attempts to integrate on- line, fair value valuation techniques into the due diligence process and practices for internal and external assessment and for merger and acquisition deals. He has revised and updated the 1995 first edition. Annotation c. Book News, Inc., Portland, OR (booknews.com)



Project Scheduling and Management for Construction or Flames in Our Forest

Project Scheduling and Management for Construction

Author: David Pierc

A comprehensive, yet easy-to-follow guide to construction project planning and control... from vital project management principles through the latest scheduling, tracking, and controlling techniques. The author explains how to think through and prepare a schedule, and then use it effectively to manage your projects. The book helps you to quickly understand and master this complex topic.



Interesting book:

Flames in Our Forest: Disaster or Renewal?

Author: Stephen F Arno

<p>Shaped by fire for thousands of years, the forests of the western United States are as adapted to periodic fires as they are to the region's soils and climate. Our widespread practice of ignoring the vital role of fire is costly in both ecological and economic terms, with consequences including the decline of important fire-dependent tree and undergrowth species, increasing density and stagnation of forests, epidemics of insects and diseases, and the high potential for severe wildfires.<p>Flames in Our Forest explains those problems and presents viable solutions to them. It explores the underlying historical and ecological reasons for the problems associated with our attempts to exclude fire and examines how some of the benefits of natural fire can be restored Chapters consider: <ul><li>the history of American perceptions and uses of fire in the forest <li>how forest fires burn <li>effects of fire on the soil, water, and air <li>methods for uncovering the history and effects of past fires <li>prescribed fire and fuel treatments for different zones in the landscape</ul><p>Flames in Our Forest presents a new picture of the role of fire in maintaining forests, describes the options available for restoring the historical effects of fires, and considers the implications of not doing so. It will help readers appreciate the importance of fire in forests and gives a nontechnical overview of the scientific knowledge and tools available for sustaining western forests by mimicking and restoring the effects of natural fire regimes.

Booknews

Arno and Allison-Bunnell provide a nontechnical account of the story of fire in the western forests of the U.S., based on current scientific knowledge and experience. They explore the importance of fire to forests, and ways in which some of the benefits of natural fire can be restored, including the creative use and suppression of fires that occur, prescribed burning, management of forest fuels, the art and science of forest management, and ways to make forest homes and their surroundings more resistant to fire. Arno was a research forester with the USDA Forest Service Rocky Mountain Research Station in Missoula; Allison-Bunnell is a science writer and educational multimedia producer based in Missoula. Annotation c. Book News, Inc., Portland, OR (booknews.com)



Table of Contents:
Preface
Acknowledgments
Ch. 1Introduction: Why Learn about Fire?1
Ch. 2Mixed Signals: A Brief History of American Perceptions of Fire11
Ch. 3Fire on the Landscape: Past, Present, and Future27
Ch. 4Fire Behavior: Why and How Fire Burns37
Ch. 5Nature's Creative Force: How Fire Shapes the Forest51
Ch. 6Different Forests, Different Fires65
Ch. 7Environmental Impacts: Fire's Influence on Soils, Water, and Air89
Ch. 8Fire History: Discovering Effects of Past Fires in a Forest103
Ch. 9Fire-Prone Forests: Can We Adapt to Them?119
Ch. 10Restoring Nature's Creative Force137
Ch. 11Managing Wildland Fuels around Homes157
Ch. 12Lessons from Nature: Will We Learn?169
AppGetting Help: Information and Educational Resources for Forest Landowners183
References189
About the Authors213
Index215

Thursday, December 25, 2008

Eating in America or Hands on Project Office

Eating in America: A History

Author: Waverly Root

The story of American eating begins and ends with the fact that American food, by most of the world's standards, is not very good. This is a rather sad note considering the "land of plenty" the first American settlers found, and even sadder considering that with the vast knowledge of food we possess, we have still managed to create things such as the TV dinner and "Finger Lickin' Good" chicken. Nevertheless, America's eating habits, the philosophy behind these habits, and much of the food itself are deliciously fascinating. Waverly Root and Richard de Rochemont, in a style that is rich, tasty, and ironic, chronicle the history of American food and eating customs from the time of the earliest explorers to the present. In writing this chronicle on American food, Root and de Rochemont have in fact created a fresh and commanding history of the United States itself. Eating in America is an erudite, sumptuous, witty, marvelously readable study; truly a book to feast on time and again.



Interesting textbook:

Hands-on Project Office: Guaranteeing ROI and on-Time Delivery

Author: Richard M Kesner

Economic pressures have forced IT executives to demonstrate the immediate and calculable ROI of new technology deployments. Unfortunately, existing IT service delivery often drifts without serious thought as to how process improvements could lead to higher performance and customer satisfaction. The Hands-On Project Office: Guaranteeing ROI and On-Time Delivery offers the proven processes, techniques, and tools that IT managers can use to immediately improve the delivery of IT products and services. This compendium of best practices and practical recommendations details simple, deployable frameworks, practical tools, and time-tested best practices for successful IT service and project delivery management. Recognizing how your tech staff can do more with less, this practitioner's handbook describes how you can better coordinate work efforts, hold project teams accountable, and communicate and demonstrate the importance of IT services to your company as a whole. By explaining how to streamline the functions that capture and report information about IT delivery, this volume clarifies roles, responsibilities, customer expectations, and performance measures, resulting in improved service and efficiency. Emphasizing the establishment of processes that result in repeatable success, the book provides quickly implementable solutions for IT personnel faced with the daily management of large, complex systems.



The Recording Industry or Conflicts and Conspiracies

The Recording Industry

Author: Geoffrey P Hull

The Recording Industry presents a brief but comprehensive examination of how records are made, marketed, and sold. The book opens with an overview of popular music and its place in American society, along with descriptions of key players in the recording industry. In the book's second part, the making of a recording is traced from production through marketing and retail sales. Finally, in Part III, legal issues, including copyright and problems of piracy, are addressed.
The new edition takes into account the massive changes in the recording industry occurring today due to the revolution of music on the web, from issues of production and distribution to legal issues.



New interesting textbook: Assessment Centers in Human Resource Management or Awakening Corporate Soul

Conflicts and Conspiracies: Brazil and Portugal, 1750-1808

Author: Kenneth Maxwell

A study of Brazil during a critical formative period which illuminates the causes of her special historical development within Latin America. Professor Maxwell analyzes the shifting relationships between Portugal, England and Brazil during the second half of the 18th Century. Through his study, Professor Maxwell is concerned with the social, economic and political significance of the events he describes. An important part of this work is a study of the Minas Conspiracy of 1788-89.



Table of Contents:
Foreword
1Dispositions1
2Change33
3Divergence61
4Confrontation84
5Conspiracy115
6Skulduggery141
7Crisis177
8Compromise204

Environmental Economics or The Genesis of Industrial America 1870 1920

Environmental Economics: An Elementary Introduction

Author: R Kerry Turner

The subject of environmental economics has become an important focus of debate around the world, with experts as well as ordinary citizens concluding that the environment and the economy can no longer be viewed as separate entities. As a result, contemporary environmental issues are increasingly seen from the point of view of their economics effects and their consequences for human well-being now and in the future.

Environmental Economics provides a comprehensive introduction to the dynamic relationship between economics and environmental policy. The authors offer a broad overview of important issues, including the changing role of economics during a time of increasing environmental concern, the impact of markets and government policy, environmental protection through economic mechanisms, and a practical look at how environmental economics are played out in commercial and scientific arenas.

Written to be helpful to students and general readers alike, this major new text explains economic concepts and environmental issues without relying on formal mathematics or complex models. With case studies, extended examples, and key terms highlighted and fully explained in the text, it will be particularly useful to students in environmental science, ecology, agriculture, geography, urban planning, surveying, politics, economics, business, and accounting.



Table of Contents:
Preface
Introduction1
Pt. IEconomics and the environment13
1The big economy15
2Environment and ethics28
3Economic growth, population growth and the environment41
4Sustainable development54
Pt. IIThe causes of environmental degradation63
5How markets work and why they fail65
6How governments fail the environment79
Pt. IIIDecision-making and the environment91
7Cost-benefit thinking93
8Valuing concern for nature108
9Coping with uncertainty129
Pt. IVThe economic control of the environment141
10Using the market to protect the environment143
11Charging for the use of the environment157
12Green taxes166
13Trading environmental permits181
14Setting environmental standards190
Pt. VNatural resources203
15Renewable resources205
16Non-renewable resources221
Pt. VIEnvironmental economics in action237
17Business and the environment239
18Managing waste252
19Climate change267
20Economics and the ozone layer281
21Conserving biological diversity290
22International environmental policy: acid rain299
23Environment in the developing world307
Index319

Read also Accounting Information Systems or The Perspective of the World

The Genesis of Industrial America, 1870-1920

Author: Maury Klein

This book offers a bold new interpretation of American business history during the formative years 1870-1920, which mark the dawn of modern big business. It focuses on four major revolutions that ushered in this new era: those in power, transportation, communication, and organization. Using the metaphor of America as an economic hothouse uniquely suited to rapid economic growth during these years, it analyzes the interplay of key factors such as entrepreneurial talent, technology, land, natural resources, law, mass markets, and the rise of cities. It also delineates the process that laid the foundation for the modern era, in which virtually every human activity became a business, and, in most cases, a big business. The book also profiles numerous major entrepreneurs whose careers and activities illustrate broader trends and themes. It utilizes a wide variety of sources, including novels from the period, to produce a lively narrative.



Wednesday, December 24, 2008

Career Wisdom for College Students or Radio

Career Wisdom for College Students: Insights You Won't Get in Class, on the Internet, or from Your Parents

Author: Peter Vogt

Career Wisdom for College Students is a career-advice book for those who need it most-college students facing monumental decisions about their future but who may not have all the information they need. More than 60 articles offer advice and aid to first-time job seekers and college students during the formative time when a major is chosen, an initial career path is charted, and internship and work-experience opportunities abound.



Book about: Proficient Motorcycling or Making the Cut

Radio: A Complete Guide to the Industry

Author: William A Richter

From payola to podcasting, from the advertising office to the DJ booth to the station antenna, Radio: A Complete Guide to the Industry offers a concise, one-stop introduction to all aspects of the radio industry. Readers are taken on a lively tour of radio's history from the early experiments with wireless to today's satellite and digital radio. Industry veteran William A. Richter brings readers inside the typical station to explain who does what and how all the pieces fit together. The book also includes some brief interviews from working professionals for more perspective. Richter explains how ratings work, gives an overview of the major industry players, and guides readers through FCC regulations and other ethical and legal issues that impact radio. Written in a crisp, easy style, and including glossaries in each chapter, Radio is well suited for a range of courses on radio. It is a valuable resource for anyone interested in radio, from aspiring college DJs to general managers of radio stations.



Financial Accounting or Office

Financial Accounting: The Impact on Decision Makers (with Thomson Analytics)

Author: Gary A Porter

Porter/Norton is a transitional text known for its readability, straightforwardness, decision-making focus, and the incorporation of flagship companies. The authors were careful in the new fifth edition to keep the focus on "the basics". The authors have eliminated confusing and redundant elements. The result is an uncluttered, straightforward, and concise financial accounting textbook.



New interesting book:

Office: Procedures and Technology

Author: Mary Ellen Oliverio

THE OFFICE: PROCEDURES AND TECHNOLOGY is a comprehensive office procedures text for high school students, which provides essential skills for success in today's business world. The text is designed to teach knowledge and skills that are needed in a variety of careers where workers communicate, manage information, use technology, handle records, work with others, and solve problems in an office setting. The activities in the text are task-oriented, requiring students to apply knowledge and skills learned to complete an assignment or solve a problem. The text has three types of feature boxes in each chapter: Online Resources, providing information on our product Web site that relates to the chapter and professional organizations such as ARMA; Workplace Connections provide comments from fictional business employees related to material presented in the chapter; and Focus On... offering information on current topics of special interest.



Table of Contents:
PART 1 THE OFFICE IN THE BUSINESS WORLD: 1 The Office in a Changing Business World. 2 Office Competencies. PART 2 COMMUNICATING EFFECTIVELY: 3 Communicating in the Office. PART 3 MANAGING INFORMATION TO ENHANCE PRODUCTIVITY: 4 Information, A Vital Business Resource. 5 Communicating in Written Form. 6 Communicating Via Presentation. 7 Processing and Understanding Financial Information. PART 4 MANAGING TIME, TASKS, AND RECORDS: 8 Time and Work station Management. 9 Meetings and Travel. 10 Records Management Systems. 11 Managing Records. PART 5 MAIL AND TELECOMMUNICATIONS SYSTEMS: 12 Processing Mail. 13 Telephone Systems and Procedures. 14 Telecommunications Systems. PART 6 PERSONAL AND CAREER DEVELOPMENT: 15 Planning and Advancing Your Career. 16 Working with Others.

Strategic Interviewing or Discovering America as It Is

Strategic Interviewing: How to Hire Good People

Author: Jack L Simonetti

Interviewing is one of the most effective ways to identify and attract employees who will be successful enough to stay. But few managers are adept at the skill. This book helps eliminate expensive errors of judgment by presenting readers with a set of behaviorally based interviewing strategies. Written by the faculty of the prestigious University of Michigan Executive Education Center--and based on one of their most popular courses--its seven-step "Strategic Interviewing Approach" helps interviewers define the competencies candidates need to possess and make hiring decisions based on accurate predictions of the candidates' performance.



Look this: Trail of Crumbs or Accidental Connoisseur

Discovering America as It Is

Author: Valdas Anelauskas

Discovering America es it Is provides one dissident's eye-view of America, contrasting what Anelauskas terms "American extreme capitalism" not only with the former Soviet system, but also with the more humane operations of European and other capitalisms. It provides a gripping blow by blow analysis of the negative effects and ramifications of major U.S. social policy directions over the past decade and raises serious questions concerning America's leading role as a model for development, and even its future competitivity due to the deterioration of its human capital resulting from antisocial domestic, policies.

What People Are Saying

Howard Zinn
This is an extraordinary book, especially startling not because it is a diligently researched and scathing critique of contemporary America, but because it is written by a Soviet dissident who arrived here with great expectations and discovered a sobering reality. The scope of the book is breathtaking, a sweeping survey, factually precise and philosophically provocative , which deserves to be compared to de Tocqueville's 19th century classic. I hope it will be widely read.
Howard Zinn, Professor Emeritus of Boston University and author of A People's History of the United States


Ward Churchill
A fascinating read...If just one-in-ten lifelong Americans had ever bothered themselves to learn as much about their country as has this recent Lithuanian immigrant, the horrors he writes about would never have existed. This is must reading for the entire population.
American author and activist, Ward Churchill


David Gil
'Anelauskas' examination of many dimensions of current and past realities of the United States is a veritable tour de force. He avoided the usual approach to deal with these dimensions as separate fragments, each with supposedly separate solutions, but traced them to their underlying common roots in the dynamics of the capitalist institutions and ideology of this society and its culture. Teachers and students of social sciences, history, and philosophy will find in this book a rich source for understanding the forces which shape the quality of our lives and human relations, at home and abroad.
David Gil, Director, Center for Policy Change, Brandeis University




Tuesday, December 23, 2008

Essentials of Human Resource Management or Weavers Craft

Essentials of Human Resource Management: in Health Service Organizations

Author: Myron D Fottler

This new book focuses on state-of-the-art human resource theory and research. With emphasis on applications to real-life situations, this book views human resources management not as an isolated function, but as an integration of strategic and operational decision-making processes of the health care organization.



New interesting book: Strategic Writing or Russias First World War

Weaver's Craft: Cloth, Commerce, and Industry in Early Pennsylvania

Author: Adrienne D Hood

Cloth was one of the most important commodities in the early modern world, and colonial North Americans had to develop creative strategies to acquire it. Although early European settlers came from societies in which hand textile production was central to the economy, local conditions in North America interacted with traditional craft structures to create new patterns of production and consumption. The Weaver's Craft examines the development of cloth manufacture in early Pennsylvania from its roots in seventeenth-century Europe to the beginning of industrialization.

Adrienne D. Hood's focus on Pennsylvania and the long sweep of history yields a new understanding of the complexities of early American fabric production and the regional variations that led to distinct experiences of industrialization. Drawing on an extensive array of primary sources, combined with a quantitative approach, the author argues that in contrast to New England, rural Pennsylvania women spun the yarn that a small group of trained male artisans wove into cloth on a commercial basis through-out the eighteenth century. Their production was considerably augmented by consumers purchasing cheap cloth from Europe and Asia, making them active participants in a global marketplace. Hood's painstaking research and numerous illustrations of textile equipment, swatch books, and consumer goods will be of interest to both scholars and craftspeople.



Table of Contents:
Map of Chester County, Pennsylvania
Introduction1
Ch. 1European Origins15
Ch. 2Landholding and Labor30
Ch. 3Flax and Wool: Fiber Production and Processing40
Ch. 4Spinning and Knitting67
Ch. 5Weaving and Cloth Finishing85
Ch. 6From Loom to Market: Meeting Consumer Demand112
Ch. 7Weaving Moves into the Mills140
Glossary159
Notes165
Index217
Acknowledgments227