Wednesday, February 25, 2009

From Idea To Funded Project or Policies for Competitiveness

From Idea To Funded Project: Grant Proposals That Work, Fourth Edition

Author: Jane C C Belcher

This latest edition of A Process for the Development of Ideas has more than a new title--it has been expanded to show you exactly how to cultivate an idea to its total funding potential and garner support from within your organization. The authors demonstrate how to develop and refine the project to ensure success and how to plan for successful implementation and administration of awarded funds. They also share proven methods to help protect the best ideas from being lost, ignored, or improperly developed. Helpful appendixes identify additional reference materials and information sources as well as feature examples of application forms and other materials.

Booknews

An updated edition of the authors' A process for the development of ideas, this guide presents methods that carry a selected idea from a written proposal to the final product. Also included are sample forms and proposals; lists of government agency acronyms and addresses; basic information sources; and an annotated bibliography of grants sources. Annotation c. Book News, Inc., Portland, OR (booknews.com)

WomanSource Catalog & Review: Tools for Connecting the Community for Women

Good information on writing and submitting grant proposals can be as illusive as the funding itself. From Idea to Funded Project walks you through the necessary steps to attain the human, material and financial support needed to develop and sustain a nonprofit, educational or service institution. It shows you how and where to get the green you need. Feeling your way around in the dark halls of moneyland can be discouraging and frustrating. This book can help point to real, doable solutions for obtaining funding crucial to beginning and expanding your project. An indispensable tool for those interested in the nonprofit sector.—SH



Book about: Healing Yoga or Promoting the Health of Adolescents

Policies for Competitiveness: Comparing Business-Government Relationships in the Golden Age of Capitalism

Author: Hideaki Miyajima

This book focuses on the so-called 'Golden Age of Capitalism' the 1950s and 1960s, and studying prime-mover countries (the US and the UK), followers (Germany, France, and Italy), and latecomers (Japan and Korea). It addresses the crucial questions to be asked; what appropriate roles should government be assigned, and which government actions are useful public policy and which represent unnecessary and harmful intervention?



Tuesday, February 24, 2009

The Political Economy of Emerging Markets or Employing Bureaucracy Managers Unions and the Transformation of Work in the 20th Century Revised Edition

The Political Economy of Emerging Markets: Actors, Institutions and Financial Crisis in Latin America

Author: Javier Santiso

"Javier Santiso accomplishes a great deal in this ambitious volume. He provides a fascinating historical survey of the turbulent markets providing financial resources to Latin America during the late twentieth and early twenty-first centuries, and he presents a promising interdisciplinary approach to understanding the dramatic development of those markets. Practitioners, policy-makers, and scholars will find much to interest them here." -Louis Pauly, Director, Center for International Studies, University of Toronto"Javier Santiso has written a study of international finance that takes seriously the opinions of the financiers themselves. The Political Economy of Emerging Markets provides an engaging overview of the past and present of lending to developing countries. Its core is an interview-based analysis of the origins, character, and implications of sentiment on international financial markets. It will appeal to all those interested in the sources of 'received wisdom' in the international financial system." - Jeffry A. Frieden, Department of Government, Harvard University "The Political Economy of Emerging Markets is an outstanding blend of political science and economics: lively, insightful, very readable, it is both thought-provoking and well argued. Dr. Santiso must be praised for having brought together a wealth of information and told a convincing story" Marc Flandreau, Professor of Economics Institut d'Etudes Politiques de Paris,France



Interesting textbook: Eng TEC and Pro Func Foods or Nicotinic Receptors in the Nervous System

Employing Bureaucracy Managers, Unions, and the Transformation of Work in the 20th Century, Revised Edition

Author: Sanford Jacoby

This book will be of interest to scholars and practitioners of human resource management. Professors and students in economics, history, industrial relations, organizational behavior and sociology will find this a great resource.



Table of Contents:
Series Foreword
Acknowledgments
Introduction to Revised Edition1
Ch. 1The Way It Was: Factory Labor Before 191510
Ch. 2Systematic Management and Welfare Work29
Ch. 3Vocational Guidance49
Ch. 4Problems, Problem-Solvers, and a New Profession74
Ch. 5Crisis and Change During World War I99
Ch. 6A Different Decade: Moderation in the 1920s124
Ch. 7The Response to Depression154
Ch. 8Another Great Transformation, 1936-1945179
Ch. 9From the 1950s to the Present205
Endnotes225
Index299

Sunday, February 15, 2009

International Human Resource Management or Bringing Geographical Information Systems into Business

International Human Resource Management: A Multinational Company Perspective

Author: Monir H Tayeb

This new textbook provides comprehensive coverage of the key issues facing multinational corporations (MNCs) in their management of human resources across diverse national boundaries. It attempts to answer the question, "Can there be a uniform set of best human resource management (HRM) practices applicable across a spectrum of nations irrespective of cultural and institutional individualities?" The book takes a broad definition of HRM and begins with a summary of key discussions and models in this area before setting them in the international context of the MNC. Adopting an integrated approach, the book covers the theories and practices of international HRM and sets them in context with numerous reference to news stories and case studies developed from the author's own extensive research. The book is student-focussed with strong learning features including objectives, chapter summaries, reading lists and an activities section in each chapter.



Go to: Chronic Pain or Nutritional Counseling for Lifestyle Change

Bringing Geographical Information Systems into Business

Author: David J Grimshaw

The complete guide to choosing and using GIS in business

Over the last few years, Geographical Information Systems (GIS) have become less expensive and easier to use, and the tremendous potential of GIS to boost business productivity is finally being realized. Incorporating the latest developments in GIS technology and applications, this book explores what GIS has to offer companies in many different areas of industry today and how it can be successfully integrated into existing business operations.

Building on the success of its predecessor, this Second Edition covers every key aspect of using GIS in business. It explains what GIS is and helps readers gain a clear understanding of the costs and benefits of moving to a GIS. New case studies from both the manufacturing and service sectors illustrate how GIS can support tactical and strategic business decision-making, and the book’s unbiased coverage of commercially available GIS software is invaluable for anyone involved in selecting a GIS system and getting it up and running.

With a practical, real—world approach, the book also addresses the main issues involved in GIS implementation, paying particular attention to the integration of GIS within an organization’s existing management information system.

An increasingly vital tool for operations and delivery of goods and services, GIS makes terrific business sense for many companies–but only when properly selected and applied.

This book gives GIS consultants, practitioners, and others considering the move to GIS the foundation they need to put this powerful technology to work effectively in business.

GI News

...a useful introduction to GIS in business for those who have not yet convinced management of its importance...



Table of Contents:
Preface
Acknowledgements
Introduction1
1Business opportunities of GIS3
Pt. 1The Management of Geographical Information19
2What is a geographical information system?21
3GIS and information strategies43
4The nature of geographical data67
Pt. 2The Organisational Challenge89
5GIS for decision support91
6Making the business case for investment in GIS114
7Implementation of the GIS project133
Pt. 3Using Geographical Information in Business157
8Application capabilities159
9Operational applications181
10Tactical applications204
11Strategic applications232
Conclusions253
12An integrated part of the business255
List of acronyms265
Index268

Saturday, February 14, 2009

Growth without Miracles or Accounting Theory

Growth Without Miracles: Readings on the Chinese Economy in the Era of Reform

Author: Ross Garnaut

China's economic reform constitutes one of the most remarkable events of the second half of the twentieth century. It not only significantly improved the living conditions of the Chinese population but also provides a useful model of economic transition from central planning to a market economy. Growth without Miracles brings together thirty widely-cited articles by prominent economists in the field of China studies to offer authoritative and through assessments and analyses of China's experience during the reform period.



Interesting textbook: Souper Tomatoes or Asian Perfection with DVD

Accounting Theory: Text and Readings

Author: Richard G Shroeder

This highly successful look at accounting theory is the only book featuring both readings (current and classic articles from professional publications) and material on generally accepted accounting principles. This format allows for an in-depth discussions of financial accounting issues which is supplemented by readings directly connected with every chapter. It features the latest International Accounting Standards Committee standards by integrating comparisons of international standards with U.S. standards in each appropriate chapter. This edition includes ten new articles and integrates FASB dissents into discussions of the topics.

Booknews

Twenty years in the making, this latest edition<-->by 41 authors<--> features emphasis on the relationship of accounting practice to theory, evaluation of the International Accounting Standards, new case studies (based on Internet-accessible company financial statements), and new debate topics. Chapters focus on: the development of accounting theory, research methodology and data applications, income concepts, financial statements, international accounting, working capital, long-term assets and liabilities, income taxes, leases, pensions, equity, multiple entities, and ethics and financial disclosure. Annotation c. by Book News, Inc., Portland, Or.



Table of Contents:
1The Development of Accounting Theory1
2Research Methodology and Theories of the Uses of Accounting Information36
3Income Concepts61
4Financial Statements I: The Income Statement93
5Financial Statements II: The Balance Sheet and the Statement of Cash Flows139
6International Accounting175
7Working Capital206
8Long-Term Assets I: Property, Plant, and Equipment237
9Long-Term Assets II: Investments and Intangibles267
10Long-Term Liabilities304
11Accounting for Income Taxes350
12Leases384
13Pensions and other Postretirement Benefits413
14Equity442
15Accounting for Multiple Entities473
16Financial Reporting Disclosure Requirements and Ethical Responsibilities517
Index545

Friday, February 13, 2009

Crossing Boundaries or Supporting Work Team Effectiveness

Crossing Boundaries: Collaboration, Coordination, and the Redefinition of Resources

Author: Seymour B Bernard Sarason

Once again, Sarason leads the way, with a unique and provocative perspective on organizational collaboration.
In this penetrating work, Sarason and Lorenz tackle the problem of decreased in schools and health and social service agencies. They show how collaboration between organizations can work, and how this pooling of resources can add up to more than the sum of parts. The authors the role of networks for maximizing the use of resources, the special role and characteristics of a network coordinator, and the energy and sense of community that will result.



Table of Contents:
Preface
The Authors
Introduction: Charters, Curricula, and a History of Failure1
1An Emerging Paradigm Shift13
2Redefining Resources35
3Breaking the Organization Chart Mentality47
4Coordination: The Origins of a Point of View61
5The Coordinator's Rationale: Cognitive and Stylistic Characteristics91
6Collegiality and Community: The New Paradigm in Action119
Epilogue: The Public Schools and the Private Sector137
References165
Index169

New interesting textbook: Godly Business Woman or The Wild Olive

Supporting Work Team Effectiveness: Best Management Practices for Fostering High Performance

Author: Eric D Sundstrom

A Guide For Managers Of Team-Based Organizations

One of few books to address the management issues of team-based companies, this work shows how to build an organizational infrastructure conducive to superior team performance. The work dispenses with the usual one-model-fits-all approach to identify six distinct types of teams?production, service, management, project, action, and advisory?and explain in detail how to design, implement, and manage the unique systems, policies, and practices that support each. The contributors?all leading consultants and researchers?draw from important case studies to present the best management practices of team-based organizations. Covers every nuance from management structuring to team staffing to information systems. Even shows how to create a physical facility that's right for teams.



Thursday, February 12, 2009

Social Democracy in Neoliberal Times or Financial and Strategic Management for Non Profit Organizations The

Social Democracy in Neoliberal Times: The Left and Economic Policy since 1980

Author: Andrew Glyn

Never has the Left held power in so many advanced economies, yet this has had little effect on economic policy. This book examines the successes and failures of govenments in Europe and Australia to chart distinctive courses in the face of neoliberal backlash against state intervention, the welfare state, and guaranteed full employment.



Go to: Introdução para Econometria

Financial and Strategic Management for Non-Profit Organizations, The

Author: Herrington Bryc

Comprehensive reference for proper, cost-effective management of nonprofit organizations. Loaded with timely guidelines on planning, budgeting, finances, deferred giving, business management, employee benefits, cost control, cash management, marketing, risk management, and law. Contains a wealth of real-world examples as well as extensive bibliograhies to consult for further reference. This is a must-have guide for CEOs, board members, senior managers or any other individual responsible for managing the resources of a nonprofit organization.



Tuesday, February 10, 2009

Majoring in the Rest of Your Life or Money and Capital Markets

Majoring in the Rest of Your Life: College and Career Secrets for Students

Author: Carol Carter

This text addresses the needs of readers to see themselves and their future in a more meaningful way while reinforcing the most basic learning skills necessary for college and career success. The insights of the authors will help readers better understand themselves, the demands of college, and the challenges and opportunities that await them in the real world. Conceptual thinking. Chapter-ending essays and readings. Reading and writing connections. Emphasis on skills needed for the 21st century. Viewpoints. Profiles. For anyone with an interest in student orientation and career opportunity.



New interesting book: Geschäftsgesetz: Grundsätze für die Heutige Kommerzielle Umgebung

Money and Capital Markets: Financial Institutions and Instruments in a Global Marketplace with Powerweb and S and P Bi-Car

Author: Peter S Ros

Money and Capital Markets 9/e by Peter Rose and Milton Marquis provides a thorough and comprehensive view of the whole financial system. All the major types of financial institutions and financial instruments present today are discussed, along with how and why the system of money and capital markets is changing. Money and Capital Markets also provides a descriptive explanation of how interest rates and security values are determined. It discusses the current and future trends of the globalization of financial markets, the ongoing consolidation of the financial institutions' sector, and recent efforts to protect consumer privacy in the financial services field.



Table of Contents:
Part One – The Global Financial System in Perspective
Chapter 1 – Functions and Roles of the Financial System in the Global Economy
Chapter 2 – Financial Assets, Money, Financial Transactions, and Financial Institutions
Chapter 3 – The Financial Information Marketplace
Chapter 4 – The Future of the Financial System and the Money and Capital Markets
Part Two – Interest Rates and the Prices of Financial Assets
Chapter 5 – The Determinants of Interest Rates: Competing Ideas
Chapter 6 – Measuring and Calculating Interest Rates and Financial Asset Prices
Chapter 7 – Inflation and Deflation, Yield Curves, and Duration: Impact on Interest Rates and Asset Prices
Chapter 8 – The Risk Structure of Interest Rates: Defaults, Prepayments, Taxes, and Other Rate-Determining factors
Chapter 9 – Interest-Rate Forecasting and Hedging: Swaps, Financial Futures, and Options
Part Three – The Money Market and Central Banking
Chapter 10 – Introduction to the Money Market and the Roles Played by Governments and Security Dealers
Chapter 11 – Commercial Banks, Major Corporations, and Federal Credit Agencies in the Money Market
Chapter 12 – Roles and Services of the Federal Reserve and Other Central Banks Around the World
Chapter 13 – The Tools and Goals of Central Bank Monetary Policy
Part Four – Financial Institutions: Organization, Activities, and Regulation
Chapter 14 – The Commercial Banking Industry: Structure, Products, and Management
Chapter 15 – Nonbank Thrift Institutions: Savings and Loans, Savings Banks, Credit Unions, and Money Market Funds
Chapter 16 – Mutual Funds, Insurance Companies, Investment Banks, and Other Financial Firms
Chapter 17 – Regulation of the Financial Institutions' Sector
Part Five – Governments and Businesses in the Financial Marketplace
Chapter 18 – Federal, State, and Local Governments Operating in the Financial Markets
Chapter 19 – Business Borrowing: Corporate Bonds, Asset-Backed Securities, Bank Loans, and Other Forms of Business Debt
Chapter 20 – The Market for Corporate Stock
Part Six – Households in the Financial Marketplace
Chapter 21 – Consumer Lending and Borrowing
Chapter 22 – The Residential Mortgage Market
Part Seven- The International Financial System
Chapter 23 – International Transactions and Currency Values
Chapter 24 – International Banking
Money and Capital Markets Dictionary
Index

Monday, February 9, 2009

Electronic Office Machines or Principles of Cost Benefit Analysis for Developing Countries

Electronic Office Machines

Author: Sr William Pasewark

Electronic Office Machines builds mastery on electronic calculators, dictating machines, transcribing machines, and the telephone. An emphasis on improving math and English skills also helps prepare readers for the business world.



Table of Contents:
I—Electronic Calculators
Job 1: Addition; Touch Method; 4,5,6 Keys
Job 2: Addition; Touch Method; 1, 2, 3, 7, 8, 9, 0, and 00 Keys
Job 3: Ten-Key Numeric Drill
Job 4: Subtraction
Job 5: Review; Analyzing Progress; Setting Goals
Job 6: Non-Add Key; Decimal Point Key; Add Mode; Alignment of Decimals; Subtotal Key
Job 7: Multiplication
Job 8: Division
Job 9: Memory: Grand Total Key
Job 10: Review; Analyzing Progress
Job 11: Decimals; Fractions; Percents
Job 12: Multiple Operations
Job 13: Multifactor and Negative Multiplication
Job 14: Production Drill: Bank Depost Slips
Job 15: Review
Job 16: Interest and Trade Discounts
Job 17: Cash and Chain Discounts
Job 18: Metrics and International Trade
Job 19: Production Drill: Bank Deposit Slips
Job 20: Review
Job 21: Wage Earnings and Income taxes
Job 22: Money Management
Job 23: Stock Transactions
Job 24: Casualty Insurance
II—Word Processing: Proofreading, Transcribing, and Diction
Proofreading
Job 1: Proofreaders' Symbols
Job 2: Comma; Period; Question Mark; Quotation Marks
Job 3: Apostrophe; Colon; Dash; Exclamation Point; Hyphen
Job 4: Parentheses; Semicolon; Capitalization
Job 5: Spelling
Job 6: Proofreading Addresses and Numbers
Job 7: Number Expression; Proofreading
Transcribing
Job 1: Operating a Transcribing Machine; Transcribing Documents A and B
Job 2: Transcribing Medical Documents 1-4
Job 3: Transcribing Medical Documents 5-9
Job 4: Transcribing Medical Documents 10 and 11
Dictating
Job 1: Operating a Dictating Machine; Dictating Business Documents A1-A3
Job 2: Dictating Business Documents B and C
Job 3: Dictating Business Documents D and E
III—Telephone
Introduction
Job 1: Telephone Features and Techniques
Job 2: Incoming Calls: Answer; Hold; Transfer; Screen; Take Messages; Handle Challenging Situations
Job 3: Outgoing Calls: Plan, Prepare; Directories; Place Calls; Leave Messages; Close; Consider Costs
IV—Reference Manual
Electronic Calculator Unit
Accuracy Drills
Chain Discount Net Equivalents
Correcting Calculating Errors
Criteria for Determining Strokes and Errors
Decimal Equivalents of Fractions
Decimal Rounding Rules
Display and Display-Print Features and Applications
Drill Graphs—SAM and EAM
Proficiency Certificate
Proving and Verifying Answers
Speed Drills and Speed Drill Record
Tax Table
Technique Checklist
Technique Drills
Ten-Key Numeric Drill #2
Ten-Key Numeric Drill Record
Test Record
Word Processing Unit
Proofreading
English Review: Capitalization Guides; Number Expression Guides
English Review: Punctuation Guides—Apostrophe, Colon
English Review; Punctuation Guides—Comma, Dash, Ellipsis, Exclamation Point, Hyphen, Parentheses
English Review: Punctuation Guides—Period, Question Mark, Quotation Marks, Semicolon; Horizontal Spacing Guides
Proofreader's Symbols
Two-Letter State Abbreviations
Transcribing
Evaluation of Transcription
Machine Transcription Performance Checklist
Quality Grade Scale
Recording Indexes
Dictating
Evaluation of Dictation
Final Grade Chart
Index

Books about: Ronald Reagan or Limbo

Principles of Cost-Benefit Analysis for Developing Countries

Author: Caroline L Dinwiddy

The book presents the theory of cost-benefit analysis and applies this theory to contemporary problems of development economics. It is distinctive in that it combines an introduction to welfare economics and project appraisal with a discussion of current issues in development economics such as structural adjustment policies, commodity stabilization programs and environmental issues. The book assumes a basic economic understanding and should be a useful text and also of interest to public policy administrators.



Sunday, February 8, 2009

In Search of National Economic Success or Managing with the Wisdom of Love

In Search of National Economic Success: Balancing Competition and Cooperation

Author: Lane Kenworthy

Recent work in comparative political economy has generated a host of alternative explanations for variation in national economic performance--institutional sclerosis, flexible specialization, governance relations, etc. In each case, these explanations have trouble accounting for more than a handful of instances. In Search of National Economic Success uses detailed case studies with statistical analysis to comparatively assess the "market liberal" belief in free markets, limited government, and the tradeoff between economic efficiency and social justice. Lane Kenworthy argues that the key to economic success lies in combining competition with cooperation. Among advanced industrialized nations, the countries achieving the best economic performance results over the past three decades have been the most committed to combining competition and cooperation. Those faring the worst rely predominantly on atomistic, individualistic competition. In the end, the comparative record strongly supports a focus on cooperation-inducing institutions. This volume will prove invaluable to scholars and students in comparative politics, international political economy, and comparative economics. "[This volume] presents an alternative explanation of the cross-national variation in performance, arguing that national economic success lies in combining competition with cooperation." --Journal of Economic Literature

Booknews

The two-century old gospel of competition as the equation for economic success is wrong, says Kenworthy (sociology, Rochester Institute of Technology), and alternative models emphasizing government activism, corporatism, flexible specialization, and labor relationships are inadequate. He finds the key in a deliberate and careful combination of competition and cooperation, and draws on qualitative case studies and statistical analyses of the 17 richest industrialized economies to demonstrate. Policy makers, business analysts, and students of the social sciences will find the non-technical language accessible. Paper edition (unseen), $19.95. Annotation c. Book News, Inc., Portland, OR (booknews.com)



Read also Knowing Practice or Baldness

Managing with the Wisdom of Love: Uncovering Virtue in People and Organizations

Author: Dorothy Marcic

Make a change for the better

Why do the best-laid plans for organizational transformation go awry? In this compelling work, Dorothy Marcic tells managers that no prescribed formula is ever complete without factoring in the human side of the equation. She asks, How would the workplace change if we acknowledged that spiritual values are as important in the operations of organizations as they are in the lives of the people who work there? The answers -- garnered from real-world examples -- banish the notion that a business can't be both spiritual AND successful, and show what it means to act as a manager with virtue.

Booknews

Discusses the potential of incorporating spiritual values into the world of management, for managers trying to figure out why reengineering and downsizing efforts aren't working. Outlines workplace applications for spiritual principles, and provides many checklists and charts to help management operationalize spirituality and internalize what it means to act as a manager with virtue. Annotation c. by Book News, Inc., Portland, Or.



Table of Contents:
Preface
Prelude: A Plea for Love1
1Spirituality in the Workplace13
2Moving Toward Balance25
3Love and the New Management Virtues45
4The New Management Virtues at Work89
5Acting with the Wisdom of Love113
Addendum131
Endnotes133
References141
The Author149
Index151

Saturday, February 7, 2009

Personal Financial Planning or Marketing Channels

Personal Financial Planning

Author: Lawrence J Gitman

In the midst of today's constantly shifting financial environment and ever-changing lives, personal financial planning is more important than ever before for life success. PERSONAL FINANCIAL PLANNING, 11e creates a solid framework with the tools and techniques to help you better understand, define, and achieve your financial goals. The book follows a life-cycle approach, covering financial plans, assets, credit, insurance, investment, and retirement as you progress through a lifetime. Written in a conversational style with an inviting design and focus on decision making, this edition reinforces solid financial principles with expert advice, helpful tools and examples of both financial successes and failures drawn from actual life. You learn how to effectively use the financial calculator and Internet as critical financial tools. Numerous resources and additional financial insights on this edition's valuable companion website further your learning. Financial Planning software that corresponds with the text provides the first step in your continued personal financial success. The innovative new CengageNOW online learning system helps with homework and achieving the grade you want while focusing your study on the areas you need most. Personal financial planning at its best begins with Gitman/Joehnk's Personal Financial Planning, 11e in your hands today!

Booknews

New edition of a time-tested text first published in 1978, for use in a first college course on the subject as well as by individuals developing their own financial plans. Addresses the basics of planning and of managing assets, and includes coverage of credit, insurance, investments, and retirement and estate planning. Comes with an interactive disk (for use with a PC) and a workbook. Annotation c. by Book News, Inc., Portland, Or.



Table of Contents:
Pt. 1Foundations of Financial Planning2
Ch. 1Understanding the Financial Planning Process5
Ch. 2Measuring Your Financial Standing51
Ch. 3Planning Your Financial Future83
Ch. 4Managing Your Taxes121
Pt. 2Managing Basic Assets166
Ch. 5Managing Your Savings and Other Liquid Assets169
Ch. 6Making Housing and Other Major Acquisitions211
Pt. 3Managing Credit266
Ch. 7Borrowing on Open Account269
Ch. 8Using Consumer Loans315
Pt. 4Managing Insurance Needs358
Ch. 9Insuring Your Life361
Ch. 10Insuring Your Health407
Ch. 11Protecting Your Property447
Pt. 5Managing Investments488
Ch. 12Investing in Stocks and Bonds491
Ch. 13Making Securities Investments547
Ch. 14Investing in Mutual Funds, Real Estate, and Derivative Securities589
Pt. 6Retirement and Estate Planning636
Ch. 15Meeting Retirement Goals639
Ch. 16Preserving Your Estate687
Appendix A723
Appendix B725
Index727

New interesting book: Economia:Companheiro de Curso

Marketing Channels

Author: Anne T Coughlan

"This book is intended for an international audience of practicing and future managers. The subject is marketing channels, the companies that come together to bring products and services from their point of origin to the point of consumption. Marketing channels are the downstream part of a value chain. The originator of goods or services gains access to a market through marketing channels. Channels of distribution are a critical element of business strategy." "The ideas in this book apply to any channel for any product or service in any market. The generality of the book is shown in its many examples taken from all over the world. These cover a wealth of different products and services, sold to businesses and consumers, selected from the worldwide business press, research, and consulting. Examples range from autopsies, dog and cat food, personal computers, pleasure boats, and dolls, to stereo speakers, fast food, tires, garden products, and fast-moving consumer goods; and from maternity clothing, uninterruptible power supplies, and maintenance, repair, and operating (MRO) goods, to furniture, automobiles, airline travel services, and mutual funds. The variety of the examples reinforces the generality of the principles. As is appropriate for an international readership, the presentation of each example assumes that the reader is unfamiliar with the product or market in question. The book presents the concepts needed to frame the problem, then explores the channel issues in depth by means of the examples."--BOOK JACKET.

Booknews

Written for an international audience of practicing managers and students of management, this book looks at marketing channels, the links between production and consumption. Illustrating general principles with specific examples, the book discusses a variety of products and services sold to businesses and consumers around the world. The book presents the concepts needed to frame the problem, and then explores the channel issues by means of examples. Chapters focus on the analytic framework, channel design, implementation and performance measurement, and channel institutions. Annotation c. Book News, Inc., Portland, OR (booknews.com)



Friday, February 6, 2009

Technology and Strategy or Business Data Communications

Technology and Strategy: Conceptual Models and Diagnostics

Author: Richard A Goodman

In today's complex, dynamic competitive landscape, management of technology can mean the difference between success and failure. Managers and researchers alike need effective ways to conceptualize and develop technology strategies. Richard Goodman and Michael Lawless provide tools needed to integrate firms' technology capabilities with their competitive direction.
Technology and Strategy presents models that help put technology and its market impacts into perspective. It addresses the broad questions of how technology and markets evolve, how technology can re-order the "rules" of competition, and how it can shift the balance of individual firms' competitive advantage. It also blends topics currently capturing attention in business circles--such as Total Quality Management and the resource-based view of the firm--into a clear view of technology management programs.
Technology and Strategy also describes methods to develop specific strategies to cope with challenges facing executives--like evaluating promising, but untried, new technologies. Using actual case studies from the electronics and bio-tech industries, Goodman and Lawless demonstrate the use of new techniques to formulate strategy, including Technology Mapping and the Innovation Audit. Both were created to help executives choose the approach to technology best suited to their firms' particular capabilities.
Offering clear, practical guidance through a complex, fast-changing world of competition, this new analysis of technology and strategy is a valuable guide for general managers, R&D and manufacturing managers, strategic planners, and academics.



"Technology and Strategy is one of those rare books thatoperates well on two levels: it retains its academic integrity while refusing to sacrifice managerial practicality....A thoroughly researched and well-written work, this book should be mandatory reading in both university classrooms and the executive suites of modern corporations."--IEEE Transactions on Engineering Management

"Goodman and Lawless have created an excellent reference for anyone who is interested in the strategic planning of R&D or management of a firm's technology portfolio."--Journal of Production and Innovative Management



New interesting book: Computer Vision or Color Management for Digital Photographers For Dummies

Business Data Communications

Author: Behrouz A Forouzan

Forouzan's Business Data Communications is designed for use in a data communications course for business majors. To this end, the book blends an accessible technical presentation of important networking concepts with many business applications.

Pedagogy is a key component of the Forouzan approach. Each chapters is mapped out with chapter objectives and an overview at the beginning. Throughout the chapters, Forouzan makes use of Business Emphasis boxes to pull out important business applications. Technical Emphasis Boxes are also used to provide optional, additional technical material. Each chapter ends with a running case study, as well as extensive problem sets.

Business Data Communications is supported by a complete supplements package. This includes: PowerPoints, solutions, quizzes, animations of key concepts, and a testbank. All of the resources make it easy to get started teaching with the book, as well as provide additional resources for students.



Table of Contents:
Preface
Pt. IData Communications Basics
Ch. 1Introduction3
Ch. 2Application Layer31
Ch. 3Transport Layer59
Ch. 4Network Layer77
Ch. 5Data Link Layer99
Ch. 6Physical Layer125
Ch. 7Transmission Media163
Ch. 8Telephone and Cable TV Networks: Residential Connection to the Internet179
Pt. IILAN and WAN Technology
Ch. 9Local Area Networks Part 1: Basic Concepts and Wired Ethernet LANs199
Ch. 10Local Area Networks Part 2: Wireless and Virtual LANs221
Ch. 11Wide Area Networks241
Pt. IIIInternetworking and Internet
Ch. 12Connecting LANs and WANs: Making Backbone Networks261
Ch. 13The Internet277
Pt. IVSecurity and Management
Ch. 14Network Security: Firewalls and VPNs303
Ch. 15Network Analysis, Design, and Implementation321
Ch. 16Network Management333
App. AASCII Code347
App. BNumbering Systems and Transformation351
App. C: Contact Addresses359
Glossary361
Index383

Thursday, February 5, 2009

Industrial and Organizational Psychology or Patterns of Entrepreneurship

Industrial and Organizational Psychology: Linking Theory with Practice

Author: Gary L Cooper

By bringing together leading industrial and organisational psychologists, this book helps explore the relationship between the theory of industrial and organizational psychology and the principles applied in 'real' organizations.



Books about: Strategies for Ecommerce Success or International Management

Patterns of Entrepreneurship

Author: Jack M Kaplan

Launch this year's most important new venture--your entrepreneurial career!

Few things are more exciting and challenging than starting your own business. But before you can go public, you'll need practical skills and real-world experience. That's why Jack Kaplan and new coauthor Anthony Warren take a highly applied approach to entrepreneurship.

In Patterns of Entrepreneurship, Second Edition, the authors involve you in real cases, allowing you to think through various aspects of launching a new business, just as if you were running the company. They present key issues from a practitioner's point of view, and equip you with the skills, tools, and framework you need to succeed.

Now revised, their Second Edition includes four new chapters: Chapter 5, Financing the Closely Held Company; Chapter 6, Equity Financing for High Growth; Chapter 8, Business Models; and Chapter 12, Communicating the Opportunity and Making a Presentation.

Key features
* A Focus on Real Entrepreneurs. Examples and case studies demonstrate the problems and solutions that real entrepreneurs have encountered in their own businesses.
* A Clear Road Map for Success. The book's road-map framework identifies practical tasks that you will accomplish as you work through the four stages of entrepreneurship: starting the venture, financing, implementation, and launching entrepreneurial businesses.
* Opportunities for Practice. Examples and exercises provide you with opportunities to apply skills before actually launching a business.
* Insights from Experienced Entrepreneurs. The authors share the experience and wisdom they gained from launching their ownsuccessful ventures.
* Extensive Supplemental Material. Additional cases, audio interviews, demonstrations of financial concepts, sample business plans, and legal documents are all available on the book's website.



Table of Contents:
Preface
Table of Cases
Pt. 1Starting the Venture1
Ch. 1The Entrepreneurial Process3
Ch. 2Developing Ideas and Business Opportunities19
Ch. 3Analyzing the Market, Customers, and Competition53
Ch. 4Preparing the Winning Business Plan79
Ch. 5Setting Up the Company121
Pt. 2Sources of Financing151
Ch. 6Early-Stage Financing153
Ch. 7Growth Funding185
Pt. 3Implementation221
Ch. 8Discovering the Value in Intellectual Property: The Competitive Edge223
Ch. 9Preparing the Organization for Growth257
Ch. 10Developing an E-Business Strategy289
Ch. 11Managing Financial Operations327
Pt. 4Alternatives and Options353
Ch. 12Buying Existing and Turnaround Businesses and Opening Franchises355
Ch. 13Launching a High-Tech Venture381
Ch. 14Harvesting and Exiting the Venture: Options and Alternatives415
Notes439
Glossary449
Index453

Wednesday, February 4, 2009

Delmars Dictionary of Digital Printing Publishing or Ecological Debt

Delmar's Dictionary of Digital Printing & Publishing

Author: Frank Romano

This comprehensive dictionary of terms offers the graphic communicator more than 6,000 definitions of terms used in the most crucial 80% of digital printing, publishing and the graphic communications world. The only book of its kind, it puts digital terminology and how it relates to the rest of the industry at the fingertips of the reader. It includes all disciplines, including printing, photography, imaging, networking, recorded media, electronic publishing, bindery, graphics, computers, and related fields, and their relationship to digital technology.



Go to: Matters of Taste or Great Old Fashioned American Desserts

Ecological Debt: The Health of the Planet and the Wealth of Nations

Author: Andrew Simms

"Creative and compelling."
---Guardian



"Essential reading."
---Head of the IPCC



"A new phrase has entered the language."
---Anita Roddick



This is the second edition of Simms's highly-regarded guide to ecological debt shows how millions of us in the West are running up huge ecological debts: from the amount of oil and coal that we burn to heat our houses and run our cars, to what we consume and the waste that we create, the impact of our lifestyles is felt worldwide. Whilst these debts go unpaid, millions more living in poverty in the majority world suffer the burden of paying dubious foreign financial debts.



The book explores a great paradox of our age: how the global wealth gap was built on ecological debts, which the world's poorest are now having to pay for. Highlighting how and why this has happened, he also shows what can be done differently in the future. Now updated throughout, this is a clear and passionate account of the steps we can take to stop pushing the planet to the point of environmental bankruptcy.



Table of Contents:
1A short walk to Venus1
2The chemist's warning : a short history of global warming14
3The heaven bursters : Tuvalu and the fate of nations30
4The great reversal of human progress50
5Ecological debt70
6The carbon debt93
7Rationalising self-destruction (or why people are more stupid than frogs)110
8The car park at the end of the world124
9Pay back time : the law, climate change and ecological debt141
10Data for the doubtful : the lessons of war economies155
11The new adjustment165
12Minerva's owl180

Tuesday, February 3, 2009

Introduction to Hospitality or Strategics

Introduction to Hospitality

Author: John R Walker

Tomorrow's managers are off to a strong start with this fully updated and streamlined edition. Each chapter includes an increased emphasis on globalization and environmental responsibility and a new chapter on Events Marketing appears in Part V. 

The practicality of previous editions continues with mini-case studies, contributions from industry experts, profiles of corporations, profiles of hospitality professionals and a new student CD-ROM packed with resources to support readers’ coursework and their careers. It covers tourism, lodging, restaurants, managed services, beverages, conventions and meeting, and leisure/recreation; in addition to examining gaming entertainment, marketing and human resources, and leadership and management.

For individuals interested in a hospitality industry career.

 

Booknews

Designed for an introductory course in hospitality for students in hospitality management, this text reviews areas of the industry and features career information and personal and corporate profiles of leaders in the field. Coverage includes travel and tourism, lodging, conventions, and recreation, as well as marketing, human resources, and leadership. Learning features include case studies, key terms and concepts, and review questions. This third edition includes a new first chapter overview, and a new section on culinary arts. Walker is professor and director of Hotel, Restaurant, and Tourism management at Alliant International University. Annotation c. Book News, Inc., Portland, OR (booknews.com)



Read also Partnership and Participation or New Poverty

Strategics

Author: William J Cook

Most of what passes for strategic planning is not strategic at all. It is long-range planning or comprehensive planning, or in some cases just program or project planning. The result is a relinquishment of control to external conditions and circumstances, the perpetuation of obsolete systems, and organizational fragmentation and internal conflict. The opportunity to create new possibilities and realities--the ultimate object of strategy--is lost. Cook maintains that even to attempt strategy there must first be a strategic system, a system that deals with strategic issues, decision-making, and strategic action, which is preceded by strategic thinking. Cook combines these three aspects of strategy into a coherent, powerful concept that reinvigorates strategy with its original forceful meaning: "strategos--to lead an army." In this way strategy becomes the "means by which communities continuously create artifactual systems to serve extraordinary purposes." His book contains sound, pragmatic theory, original insights into strategic issues, and detailed hands-on guidance on all phases of strategic thinking, planning, and action. Cook explains that stragetics can be expressed as thinking, planning, and action. Strategic thinking "will always embrace five arenas: the definition of strategy, the meaning of leaders and leading, the distinction between condition and cause, the nature of systems, and the characteristics of organizations." Strategic planning, as a currently popular management practice, is not what it was originally. The definition has changed. The only definition that captures the original intent is: the means by which a community of people create artifactual systemsto serve extraordinary purposes. Dr. Cook points out that strategic action is seldom included in any contemporary intepretation or application of strategy, yet action is both the realization of strategy and the creation of new possibilities beyond strategy. In that sense, strategic action is the end and the beinning of strategics. Thus, Cook takes the traditional idea of strategic planning, infuses it with strategic thinking, and carries it to strategic action. Instead of merely improving what already exists, organizations can create new systems that are capable of what he calls "constant emergence--always vital, always creative."



Table of Contents:
Introduction
Strategic Thinking
The Five Arenas
Arena I: Definitions
Arena II: Leaders vs. Leadership
Arena III: Condition vs. Cause
Arena IV: The Nature of Systems
Arena V: The Dynamics of Human Organization
Strategic Planning
The Discipline of a Strategic Plan
The Strategic Planning Process: Planning in Action
Strategic Action
Whole-Context Organization: The Four Dimensions
Whole-Context Organization: The First Dynamic
Whole-Context Organization: The Second Dynamic
Continuous Creation
The Emergence of New Systems
Conclusion
Appendix

Monday, February 2, 2009

Film and Video Marketing or Still a Mans World

Film and Video Marketing

Author: Michael Wies

This is a comprehensive insider's guide to the marketing of both film and video. From the inception of the project through to the final sale to an audience, the author presents clear, step-by-step strategies that should address the needs of almost any independent film or video producer. Among the topics covered: Developing hit ideas; Market research; Marketing and promotion; Packaging and key art; Publicity and advertising; and more.



Interesting textbook: Beginning C 2005 Databases or Open Source

Still a Man's World: Men Who Do "Women's Work"

Author: Christine L Williams

Men who do "women's work" have consistently been the butt of jokes, derided for their lack of drive and masculinity. In this eye-opening study, Christine Williams provides a wholly new look at men who work in predominantly female jobs. Having conducted extensive interviews in four cities, Williams uncovers how men in four occupations--nursing, elementary school teaching, librarianship, and social work--think about themselves and experience their work.
Contrary to popular imagery, men in traditionally female occupations do not define themselves differently from men in more traditional occupations. Williams finds that most embrace conventional, masculine values. Her findings about how these men fare in their jobs are also counterintuitive. Rather than being surpassed by the larger number of women around them, these men experience the "glass escalator effect," rising in disproportionate numbers to administrative jobs at the top of their professions. Williams finds that a complex interplay between gendered expectations embedded in organizations, and the socially determined ideas workers bring to their jobs, contribute to mens' advantages in these occupations.
Using a feminist psychoanalytic perspective, Williams calls for more men not only to cross over to women's occupations, but also to develop alternative masculinities that find common ground with traditionally female norms of cooperation and caring. Until the workplace is sexually integrated and masculine and feminine norms equally valued, it will unfortunately remain "still a man's world."



Table of Contents:
List of Tables
Acknowledgments
1Gendered Jobs and Gendered Workers1
2The Rise and Fall of the "Women's Professions"23
3An Unconventional Career Choice50
4Token Men in Training65
5Riding the Glass Escalator81
6Masculinity in "Feminine" Occupations109
7Occupational Segregation and Gender Inequality146
8Conclusion180
Methodological Appendix189
Notes195
Bibliography221
Index237

Sunday, February 1, 2009

Business and Society or Principles of Marketing with CD

Business and Society: A Reader in the History, Sociology, and Ethics of Business

Author: Barry Castro

Combining perspectives on the interplay of two areas of primary importance to our lives--business and society--this anthology brings together a wide range of readings on the subject. Topics include the historical evolution of the business enterprise, the emergence and development of the labor force, and the impact of the international marketplace. Castro concentrates on the moral and social aspects of business, the way it affects national economy, the environment, careers, the disadvantaged, government, and public opinion. Combining the idea that a good business education must also be a good liberal education, Castro is careful to show the connections between the way Americans have done and thought about business in the past, with the way Americans think and do business today. Considering the abundance of socioeconomic issues in everyday life, he shows that business ethics has always been an integral part of business, and that this continues to be true. He shows that the historical, social, and ethical dimensions of business are an inseparable and necessary component of business education. Chosen for their student interest and accessibility, the readings can be used for a variety of different courses covering business and society.



Table of Contents:
Introduction3
IHistory9
The Grocer and the Chief: A Parable11
Pleasant Origins29
East Side Street Vendors35
Sweat Shop37
Puerto Rican Obituary38
Assembly-Line Americanization43
The Themes of The Protestant Ethic51
Economic Development in Modjokuto54
The Role of Business in the United States: A Historical Survey60
On European Economic Development69
On Soviet Economic Development71
Does Community Have a Value?74
Socrates in Dallas: Managing the Facilities80
IISociology87
Two Tramps in Mudtime89
Factory Time91
The Social Structure of Managerial Work97
Shooting an Elephant119
The Black Masses125
The Black Family in Slavery and Freedom128
Race Matters134
Harlem Teenagers Checkmate a Stereotype137
If You Go. . .140
Notes Toward the Definition of Culture141
The German Ideology144
The Wrong Kind of Readers: The Fall and Rise of the New Yorker147
Sex, Lies, and Advertising153
Learning about Education at the Workplace169
IIIEthics181
The Prisoner's Dilemma and the Evolution of Cooperation183
The Corporation as Community191
How Do They Live with Themselves?198
On Commerce214
The Tragedy of the Commons216
The Idea of Wilderness229
The Historical Roots of Our Ecologic Crisis233
The Women in the Cowshed: A Review of An Inquiry into Well-Being and Destitution by Partha Dasgupta242
Rival Interpretations of Market Society: Civilizing, Destructive, or Feeble?250
Business Ethics: Knowing Ourselves260
Index271

Look this: Das Audio-Verstehen

Principles of Marketing with CD

Author: Philip Kotler

This book takes a practical, managerial approach to marketing. It provides a rich depth of practical examples and applications to show the major decisions that marketing managers face in their efforts to balance the organizations efforts against the needs and opportunities in the marketplace. This edition has been thoroughly revised around the major marketing theme of the coming millennium—connectedness—with customers, with marketing partners, and with the world around us. For marketing professionals.