E Commerce Marketing or Management Mistakes and Successes

E-Commerce Marketing

Author: Brad Kleindl

E-Commerce Marketing prepares individuals to plan and market electronic products and services online. The text and multimedia components integrate coverage of all the basic functions of marketing as outlined in the National Marketing Education Standards. Explore electronically linked distribution systems, international e-commerce, e-tailing, digital media design, digital marketplace design strategies, marketing management, market research, online customer behavior, data mining and warehousing, online partnerships, and security/privacy issues. A dedicated web site will keep the content current.

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Management Mistakes and Successes

Author: Robert F Hartley

To know what works, understand what didn't!

Great business leaders don't manage to avoid mistakes. They manage to learn from them. Now, you can go out and make your own errors--and suffer the consequences--or you can read this book and painlessly glean the secrets of successful management strategy from the real-life missteps of some of the foremost corporations and business leaders.

In the Ninth Edition of this classic book, Robert Hartley takes you inside the trials and tribulations of top companies to examine the crises the managers faced, the decisions they made, and the results, both good and bad, of their actions. Out of these tales of reckless acquisitions, strategic bungles, lost opportunities, failed leadership, and entrepreneurial exuberance gone wild, Hartley hands you practical insights and strategic principles that will guide you down your own road to success.

Under the microscope, you'll find such instructive cases as:
* Quaker's acquisition of Snapple that was anything but sweet
* Euro Disney's bungling of a successful format
* Ford's crash-and-burn handling of the Explorer/Firestone fiasco
* Vanguard's success in taking the road less traveled
* Southwest Airlines' dubious challenge to "try to match our prices"
* Boeing's continuing battle for dominance with Airbus

Fully revised and updated, the Management Mistakes, Ninth Edition covers every key aspect of management--managing performance and crises; mergers and acquisitions; planning; leadership and execution; controls and oversight; and entrepreneurship. And for the first time, the book includes "Great Comebacks"--tales of companies and leaders who actually did learnfrom their mistakes, so you can too.

Table of Contents:

Ch. 1	Introduction	1
Pt. I	Managing change and crises	9
Ch. 2	McDonald's struggles with maturity	11
Ch. 3	Ill-handling the Firestone/Ford Explorer tire disaster	27
Ch. 4	Perrier - overresponding to a crisis	41
Ch. 5	Al Dunlap Savages Scott Paper and Sunbeam	53
Ch. 6	Johnson & Johnson's Tylenol scare : the classic masterpiece in crisis management	67
Pt. II	Risks in merger mania	79
Ch. 7	Snapple : overspending for an acquisition	81
Ch. 8	DaimlerChrysler : blatant misrepresentation	95
Ch. 9	Newell Rubbermaid : a sour acquisition	111
Ch. 10	Hewlett-Packard's merger with Compaq computer : a model of success?	123
Pt. III	Planning	137
Ch. 11	Euro Disney : bungling a successful format	139
Ch. 12	Coca Cola versus Pepsi : move and countermove	155
Ch. 13	Philip Morris (now Altria) changes an enduring strategy	173
Ch. 14	Vanguard : success in taking the road less traveled	189
Pt. IV	Executing	201
Ch. 15	Boeing loses industry dominance to airbus	203
Ch. 16	Harley Davidson : success through a mystique	221
Ch. 17	Continental Airlines : executing a recovery	235
Ch. 18	Dell computer : rising to dominate the PC market	247
Pt. V	Controlling	261
Ch. 19	United Way : where were the controls?	263
Ch. 20	Maytag : misplaced trust with a foreign subsidiary	277
Ch. 21	MetLife : deceptive sales tactics - condoned or poorly controlled?	291
Pt. VI	Entrepreneurial adventures	303
Ch. 22	Boston Beer - revisited	305
Ch. 23	OfficeMax : to the end	319
Ch. 24	What can be learned?	333