Technology and Strategy: Conceptual Models and Diagnostics
Author: Richard A Goodman
In today's complex, dynamic competitive landscape, management of technology can mean the difference between success and failure. Managers and researchers alike need effective ways to conceptualize and develop technology strategies. Richard Goodman and Michael Lawless provide tools needed to integrate firms' technology capabilities with their competitive direction.
Technology and Strategy presents models that help put technology and its market impacts into perspective. It addresses the broad questions of how technology and markets evolve, how technology can re-order the "rules" of competition, and how it can shift the balance of individual firms' competitive advantage. It also blends topics currently capturing attention in business circles--such as Total Quality Management and the resource-based view of the firm--into a clear view of technology management programs.
Technology and Strategy also describes methods to develop specific strategies to cope with challenges facing executives--like evaluating promising, but untried, new technologies. Using actual case studies from the electronics and bio-tech industries, Goodman and Lawless demonstrate the use of new techniques to formulate strategy, including Technology Mapping and the Innovation Audit. Both were created to help executives choose the approach to technology best suited to their firms' particular capabilities.
Offering clear, practical guidance through a complex, fast-changing world of competition, this new analysis of technology and strategy is a valuable guide for general managers, R&D and manufacturing managers, strategic planners, and academics.
"Technology and Strategy is one of those rare books thatoperates well on two levels: it retains its academic integrity while refusing to sacrifice managerial practicality....A thoroughly researched and well-written work, this book should be mandatory reading in both university classrooms and the executive suites of modern corporations."--IEEE Transactions on Engineering Management
"Goodman and Lawless have created an excellent reference for anyone who is interested in the strategic planning of R&D or management of a firm's technology portfolio."--Journal of Production and Innovative Management
New interesting book: Computer Vision or Color Management for Digital Photographers For Dummies
Business Data Communications
Author: Behrouz A Forouzan
Forouzan's Business Data Communications is designed for use in a data communications course for business majors. To this end, the book blends an accessible technical presentation of important networking concepts with many business applications.
Pedagogy is a key component of the Forouzan approach. Each chapters is mapped out with chapter objectives and an overview at the beginning. Throughout the chapters, Forouzan makes use of Business Emphasis boxes to pull out important business applications. Technical Emphasis Boxes are also used to provide optional, additional technical material. Each chapter ends with a running case study, as well as extensive problem sets.
Business Data Communications is supported by a complete supplements package. This includes: PowerPoints, solutions, quizzes, animations of key concepts, and a testbank. All of the resources make it easy to get started teaching with the book, as well as provide additional resources for students.
Table of Contents:
| Preface | ||
| Pt. I | Data Communications Basics | |
| Ch. 1 | Introduction | 3 |
| Ch. 2 | Application Layer | 31 |
| Ch. 3 | Transport Layer | 59 |
| Ch. 4 | Network Layer | 77 |
| Ch. 5 | Data Link Layer | 99 |
| Ch. 6 | Physical Layer | 125 |
| Ch. 7 | Transmission Media | 163 |
| Ch. 8 | Telephone and Cable TV Networks: Residential Connection to the Internet | 179 |
| Pt. II | LAN and WAN Technology | |
| Ch. 9 | Local Area Networks Part 1: Basic Concepts and Wired Ethernet LANs | 199 |
| Ch. 10 | Local Area Networks Part 2: Wireless and Virtual LANs | 221 |
| Ch. 11 | Wide Area Networks | 241 |
| Pt. III | Internetworking and Internet | |
| Ch. 12 | Connecting LANs and WANs: Making Backbone Networks | 261 |
| Ch. 13 | The Internet | 277 |
| Pt. IV | Security and Management | |
| Ch. 14 | Network Security: Firewalls and VPNs | 303 |
| Ch. 15 | Network Analysis, Design, and Implementation | 321 |
| Ch. 16 | Network Management | 333 |
| App. A | ASCII Code | 347 |
| App. B | Numbering Systems and Transformation | 351 |
| App. C: Contact Addresses | 359 | |
| Glossary | 361 | |
| Index | 383 |
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