Business and Society or Principles of Marketing with CD

Business and Society: A Reader in the History, Sociology, and Ethics of Business

Author: Barry Castro

Combining perspectives on the interplay of two areas of primary importance to our lives--business and society--this anthology brings together a wide range of readings on the subject. Topics include the historical evolution of the business enterprise, the emergence and development of the labor force, and the impact of the international marketplace. Castro concentrates on the moral and social aspects of business, the way it affects national economy, the environment, careers, the disadvantaged, government, and public opinion. Combining the idea that a good business education must also be a good liberal education, Castro is careful to show the connections between the way Americans have done and thought about business in the past, with the way Americans think and do business today. Considering the abundance of socioeconomic issues in everyday life, he shows that business ethics has always been an integral part of business, and that this continues to be true. He shows that the historical, social, and ethical dimensions of business are an inseparable and necessary component of business education. Chosen for their student interest and accessibility, the readings can be used for a variety of different courses covering business and society.

Table of Contents:

	Introduction	3
I	History	9
	The Grocer and the Chief: A Parable	11
	Pleasant Origins	29
	East Side Street Vendors	35
	Sweat Shop	37
	Puerto Rican Obituary	38
	Assembly-Line Americanization	43
	The Themes of The Protestant Ethic	51
	Economic Development in Modjokuto	54
	The Role of Business in the United States: A Historical Survey	60
	On European Economic Development	69
	On Soviet Economic Development	71
	Does Community Have a Value?	74
	Socrates in Dallas: Managing the Facilities	80
II	Sociology	87
	Two Tramps in Mudtime	89
	Factory Time	91
	The Social Structure of Managerial Work	97
	Shooting an Elephant	119
	The Black Masses	125
	The Black Family in Slavery and Freedom	128
	Race Matters	134
	Harlem Teenagers Checkmate a Stereotype	137
	If You Go. . .	140
	Notes Toward the Definition of Culture	141
	The German Ideology	144
	The Wrong Kind of Readers: The Fall and Rise of the New Yorker	147
	Sex, Lies, and Advertising	153
	Learning about Education at the Workplace	169
III	Ethics	181
	The Prisoner's Dilemma and the Evolution of Cooperation	183
	The Corporation as Community	191
	How Do They Live with Themselves?	198
	On Commerce	214
	The Tragedy of the Commons	216
	The Idea of Wilderness	229
	The Historical Roots of Our Ecologic Crisis	233
	The Women in the Cowshed: A Review of An Inquiry into Well-Being and Destitution by Partha Dasgupta	242
	Rival Interpretations of Market Society: Civilizing, Destructive, or Feeble?	250
	Business Ethics: Knowing Ourselves	260
	Index	271

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Principles of Marketing with CD

Author: Philip Kotler

This book takes a practical, managerial approach to marketing. It provides a rich depth of practical examples and applications to show the major decisions that marketing managers face in their efforts to balance the organizations efforts against the needs and opportunities in the marketplace. This edition has been thoroughly revised around the major marketing theme of the coming millennium—connectedness—with customers, with marketing partners, and with the world around us. For marketing professionals.