Industrial and Organizational Psychology or Patterns of Entrepreneurship

Industrial and Organizational Psychology: Linking Theory with Practice

Author: Gary L Cooper

By bringing together leading industrial and organisational psychologists, this book helps explore the relationship between the theory of industrial and organizational psychology and the principles applied in 'real' organizations.

Books about: Strategies for Ecommerce Success or International Management

Patterns of Entrepreneurship

Author: Jack M Kaplan

Launch this year's most important new venture--your entrepreneurial career!

Few things are more exciting and challenging than starting your own business. But before you can go public, you'll need practical skills and real-world experience. That's why Jack Kaplan and new coauthor Anthony Warren take a highly applied approach to entrepreneurship.

In Patterns of Entrepreneurship, Second Edition, the authors involve you in real cases, allowing you to think through various aspects of launching a new business, just as if you were running the company. They present key issues from a practitioner's point of view, and equip you with the skills, tools, and framework you need to succeed.

Now revised, their Second Edition includes four new chapters: Chapter 5, Financing the Closely Held Company; Chapter 6, Equity Financing for High Growth; Chapter 8, Business Models; and Chapter 12, Communicating the Opportunity and Making a Presentation.

Key features
* A Focus on Real Entrepreneurs. Examples and case studies demonstrate the problems and solutions that real entrepreneurs have encountered in their own businesses.
* A Clear Road Map for Success. The book's road-map framework identifies practical tasks that you will accomplish as you work through the four stages of entrepreneurship: starting the venture, financing, implementation, and launching entrepreneurial businesses.
* Opportunities for Practice. Examples and exercises provide you with opportunities to apply skills before actually launching a business.
* Insights from Experienced Entrepreneurs. The authors share the experience and wisdom they gained from launching their ownsuccessful ventures.
* Extensive Supplemental Material. Additional cases, audio interviews, demonstrations of financial concepts, sample business plans, and legal documents are all available on the book's website.

Table of Contents:

	Preface
	Table of Cases
Pt. 1	Starting the Venture	1
Ch. 1	The Entrepreneurial Process	3
Ch. 2	Developing Ideas and Business Opportunities	19
Ch. 3	Analyzing the Market, Customers, and Competition	53
Ch. 4	Preparing the Winning Business Plan	79
Ch. 5	Setting Up the Company	121
Pt. 2	Sources of Financing	151
Ch. 6	Early-Stage Financing	153
Ch. 7	Growth Funding	185
Pt. 3	Implementation	221
Ch. 8	Discovering the Value in Intellectual Property: The Competitive Edge	223
Ch. 9	Preparing the Organization for Growth	257
Ch. 10	Developing an E-Business Strategy	289
Ch. 11	Managing Financial Operations	327
Pt. 4	Alternatives and Options	353
Ch. 12	Buying Existing and Turnaround Businesses and Opening Franchises	355
Ch. 13	Launching a High-Tech Venture	381
Ch. 14	Harvesting and Exiting the Venture: Options and Alternatives	415
	Notes	439
	Glossary	449
	Index	453