Personal Financial Planning or Marketing Channels

Personal Financial Planning

Author: Lawrence J Gitman

In the midst of today's constantly shifting financial environment and ever-changing lives, personal financial planning is more important than ever before for life success. PERSONAL FINANCIAL PLANNING, 11e creates a solid framework with the tools and techniques to help you better understand, define, and achieve your financial goals. The book follows a life-cycle approach, covering financial plans, assets, credit, insurance, investment, and retirement as you progress through a lifetime. Written in a conversational style with an inviting design and focus on decision making, this edition reinforces solid financial principles with expert advice, helpful tools and examples of both financial successes and failures drawn from actual life. You learn how to effectively use the financial calculator and Internet as critical financial tools. Numerous resources and additional financial insights on this edition's valuable companion website further your learning. Financial Planning software that corresponds with the text provides the first step in your continued personal financial success. The innovative new CengageNOW online learning system helps with homework and achieving the grade you want while focusing your study on the areas you need most. Personal financial planning at its best begins with Gitman/Joehnk's Personal Financial Planning, 11e in your hands today!

Booknews

New edition of a time-tested text first published in 1978, for use in a first college course on the subject as well as by individuals developing their own financial plans. Addresses the basics of planning and of managing assets, and includes coverage of credit, insurance, investments, and retirement and estate planning. Comes with an interactive disk (for use with a PC) and a workbook. Annotation c. by Book News, Inc., Portland, Or.

Table of Contents:

Pt. 1	Foundations of Financial Planning	2
Ch. 1	Understanding the Financial Planning Process	5
Ch. 2	Measuring Your Financial Standing	51
Ch. 3	Planning Your Financial Future	83
Ch. 4	Managing Your Taxes	121
Pt. 2	Managing Basic Assets	166
Ch. 5	Managing Your Savings and Other Liquid Assets	169
Ch. 6	Making Housing and Other Major Acquisitions	211
Pt. 3	Managing Credit	266
Ch. 7	Borrowing on Open Account	269
Ch. 8	Using Consumer Loans	315
Pt. 4	Managing Insurance Needs	358
Ch. 9	Insuring Your Life	361
Ch. 10	Insuring Your Health	407
Ch. 11	Protecting Your Property	447
Pt. 5	Managing Investments	488
Ch. 12	Investing in Stocks and Bonds	491
Ch. 13	Making Securities Investments	547
Ch. 14	Investing in Mutual Funds, Real Estate, and Derivative Securities	589
Pt. 6	Retirement and Estate Planning	636
Ch. 15	Meeting Retirement Goals	639
Ch. 16	Preserving Your Estate	687
	Appendix A	723
	Appendix B	725
	Index	727

New interesting book: Economia:Companheiro de Curso

Marketing Channels

Author: Anne T Coughlan

"This book is intended for an international audience of practicing and future managers. The subject is marketing channels, the companies that come together to bring products and services from their point of origin to the point of consumption. Marketing channels are the downstream part of a value chain. The originator of goods or services gains access to a market through marketing channels. Channels of distribution are a critical element of business strategy." "The ideas in this book apply to any channel for any product or service in any market. The generality of the book is shown in its many examples taken from all over the world. These cover a wealth of different products and services, sold to businesses and consumers, selected from the worldwide business press, research, and consulting. Examples range from autopsies, dog and cat food, personal computers, pleasure boats, and dolls, to stereo speakers, fast food, tires, garden products, and fast-moving consumer goods; and from maternity clothing, uninterruptible power supplies, and maintenance, repair, and operating (MRO) goods, to furniture, automobiles, airline travel services, and mutual funds. The variety of the examples reinforces the generality of the principles. As is appropriate for an international readership, the presentation of each example assumes that the reader is unfamiliar with the product or market in question. The book presents the concepts needed to frame the problem, then explores the channel issues in depth by means of the examples."--BOOK JACKET.

Booknews

Written for an international audience of practicing managers and students of management, this book looks at marketing channels, the links between production and consumption. Illustrating general principles with specific examples, the book discusses a variety of products and services sold to businesses and consumers around the world. The book presents the concepts needed to frame the problem, and then explores the channel issues by means of examples. Chapters focus on the analytic framework, channel design, implementation and performance measurement, and channel institutions. Annotation c. Book News, Inc., Portland, OR (booknews.com)