Film and Video Marketing or Still a Mans World

Film and Video Marketing

Author: Michael Wies

This is a comprehensive insider's guide to the marketing of both film and video. From the inception of the project through to the final sale to an audience, the author presents clear, step-by-step strategies that should address the needs of almost any independent film or video producer. Among the topics covered: Developing hit ideas; Market research; Marketing and promotion; Packaging and key art; Publicity and advertising; and more.

Interesting textbook: Beginning C 2005 Databases or Open Source

Still a Man's World: Men Who Do "Women's Work"

Author: Christine L Williams

Men who do "women's work" have consistently been the butt of jokes, derided for their lack of drive and masculinity. In this eye-opening study, Christine Williams provides a wholly new look at men who work in predominantly female jobs. Having conducted extensive interviews in four cities, Williams uncovers how men in four occupations--nursing, elementary school teaching, librarianship, and social work--think about themselves and experience their work.
Contrary to popular imagery, men in traditionally female occupations do not define themselves differently from men in more traditional occupations. Williams finds that most embrace conventional, masculine values. Her findings about how these men fare in their jobs are also counterintuitive. Rather than being surpassed by the larger number of women around them, these men experience the "glass escalator effect," rising in disproportionate numbers to administrative jobs at the top of their professions. Williams finds that a complex interplay between gendered expectations embedded in organizations, and the socially determined ideas workers bring to their jobs, contribute to mens' advantages in these occupations.
Using a feminist psychoanalytic perspective, Williams calls for more men not only to cross over to women's occupations, but also to develop alternative masculinities that find common ground with traditionally female norms of cooperation and caring. Until the workplace is sexually integrated and masculine and feminine norms equally valued, it will unfortunately remain "still a man's world."

Table of Contents:

	List of Tables
	Acknowledgments
1	Gendered Jobs and Gendered Workers	1
2	The Rise and Fall of the "Women's Professions"	23
3	An Unconventional Career Choice	50
4	Token Men in Training	65
5	Riding the Glass Escalator	81
6	Masculinity in "Feminine" Occupations	109
7	Occupational Segregation and Gender Inequality	146
8	Conclusion	180
	Methodological Appendix	189
	Notes	195
	Bibliography	221
	Index	237