Fitness Management
Author: Stephen Tharrett
Fitness industry specialists Stephen Tharrett and James Peterson present an updated edition to the most comprehensive blueprint ever created for developing, leading, managing, and operating a successful health/fitness business. The book is separated into ten distinct sections representing the primary skill sets needed to succeed as a leader and manager in the health/fitness club industry. Each section contains these and other key topics: Introduction to the Health/Fitness Industry (history, beliefs and behaviors, and consumer attitudes) Membership in the Health/Fitness Club Industry (defining the differences between a member and a customer, pricing strategies, branding, marketing, and sales management) Membership Retention in the Health/Fitness Club Industry (value of membership and membership retention, variables known to influence attrition and retention, creating and defining positive club-based experiences, defining and creating a service culture, and programming for health/fitness clubs) The Health/Fitness Club Business (legal business structure, business operating models, getting started, financial models and tools, budgeting, forecasting, driving profitability, buying, leasing, selling, and raising capital) Staffing Issues in the Health/Fitness Club Industry (employees versus independent contractors, compensation, benefits, education and skill competency, organizational alignment and structure, and team building and recruitment) Facilities and Equipment in the Health/Fitness Club Industry (types of facilities, design and construction process and associated costs, cardiovascular, selectorized/variable resistance, free-weight, and purchase or lease equipment) Operational Practicesin the Health/Fitness Club Industry (risk management, AEDs, operating practice, front-desk, child-care, fitness, aquatics, tennis, locker rooms, laundry, housecleaning, accounting, types of spas, spa facilities and features, space requirements, equipment, service offerings, financial parameters, spa staff, sports-conditioning and sports-performance industry, sport participation, injury, and conditioning for youth, and the essential components of a sports-performance center) Overview of the International Health/Fitness Club Market (Asia, Europe, and Latin America) Also includes sections on the future of the health/fitness club industry and case studies.
Books about economics: Analysis and Use of Financial Statements With CD or Fundamentals of Futures and Options Markets
Public Speaking: An Audience-Centered Approach
Author: Steven A Beeb
Public Speaking: An Audience-Centered Approach, 7/E
Steven A. Beebe, Texas State University - San Marcos
Susan J. Beebe, Texas State University - San Marcos
The uniqueaudience-centered approach of this top-selling text emphasizes that your success in public speaking depends on how listeners interpret the message. Its distinctive and popular approach emphasizes the importance of analyzing and considering the audience at every point in your speechmaking process. This model of public speaking is the foundation of the text, guiding you through the step-by-step process of public speaking, focusing your attention on the dynamics of diverse audiences, and narrowing the gap between the classroom and the real world.
NEW FEATURES OF THE SEVENTH EDITION:
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The Confidently Connecting with Your Audience margin feature appears in every chapter and provides tips and strategies for managing communication apprehension effectively—from building confidence with a well-organized speech (Ch. 9) to focusing on the information you have to share rather than on your fears (Ch. 15).
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Expanded and improved Learning From Great Speakers box identifies lessons you can learn from great speakers.
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Speech Workshop, an end-of-chapter feature, provides a wealth of activities, worksheets, strategies, and suggestions for helping you develop and deliver speeches.
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The popular and effective Developing Your Speech Step by Step box offers a new model that allows you to follow the steps of a successful student speaker as she works through the speechmaking process.
MySpeechLab is a fun, interactive online resource that gives you everything you need to succeed in your Public Speaking course — all in one easy-to-use website. Log on to www.myspeechlab.com and find a wealth of videos, practice exams and tests, interactive activities, an outline tool, research help, and much more! (Access code required.)
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