Married to the Brand: Why Consumers Bond with Some Brands for Life
Author: William J McEwen
Although American companies spend a staggering $500 billion on advertising annually, many fail to establish an emotional connection with consumers. Married to the Brand examines why some companies develop this most desirable consumer connection, and why others don't. Using Gallup's 60 years of global consumer data and tons of consumer stories, William McEwen shows that many marketers are great at wooing a "first date" with consumers, but only the best can create a lasting marriage between buyer and brand. The book explores how emotions such as confidence, integrity, pride, and passion can make consumers want to stand by a brand, and shows how skillful brand management can keep a consumer-brand marriage fresh and satisfying. Tools to rate Engagement Potential and Customer Engagement are also provided, allowing marketers to quickly and objectively rate their own brand's performance.
Interesting textbook: Human Resource Management or Sewing for the Apparel Industry
Landscape Architecture: A Manual of Environmental Planning and Design
Author: John Ormsbee Simonds
With more than 30 percent new material, the fourth edition of this classic is an indispensable resource for practicing landscape architecture professionals as well as students. The most comprehensive overview of landscape architecture available, this reference covers every aspect of planning, design, installation,
implementation, and maintenance.
Landscape architects, architects, and everyone else involved with the shaping of our living environment will find in this colorful book a systematic approach to the creation of more usable, efficient, and attractive outdoor places. Simply put--it is the best one-volume course ever written on landscape planning and landscape design.
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