Ice Cream and Frozen Desserts or Core Concepts

Ice Cream and Frozen Desserts: A Commercial Guide to Production and Marketing

Author: Malcolm Stogo

A total guide to manufacturing, retail, and entrepreneurial success in one of today's most lucrative food industries.

Here is your one-stop guide to one of the fastest growing sectors of the food industry, where opportunities abound for manufacturers, retailers, and entrepreneurs. Ice Cream and Frozen Desserts is the only complete handbook on the commercial production and marketing of ice cream and frozen desserts for manufacturing and retail operations. It serves up a feast of how-to information, from writing business plans to purchasing equipment, from selecting a location to marketing your product—it even includes 500 delectable recipes using either the continuous or batch method of production.

Ice Cream and Frozen Desserts tells you what you need to know to:

• Select the kind of frozen dessert business that's right for you.
• Plan, finance, start, and operate a manufacturing or retail frozendessert business.
• Purchase, install, and use ice cream making and serving equipment.
• Determine which production method is right for you—continuous or batch.
• Market and merchandise your frozen confections.
• Manage employees, keep accurate financial records, and maintain sanitary conditions.
• Create dozens of delectable types and flavors of frozen desserts.

Table of Contents:

	Foreword
	Preface
	Acknowledgments
	Introduction	1
Pt. 1	Ice Cream Production
1	Batch Freezing Process	21
2	Continuous Freezing Process	46
3	Sanitary Conditions	75
4	Ice Cream Mix Production	91
5	Flavor Ingredients	105
6	Ice Cream Novelties	129
7	Bringing Product to Market	138
Pt. 2	A Retail Frozen Dessert Business
8	Opening a Retail Frozen Dessert Business	161
9	Operating a Frozen Dessert Retail Establishment	215
10	Serving the Customer	239
11	Marketing the Retail Frozen Dessert Shop	257
12	Selling Soft Serve Products	282
Pt. 3	Frozen Dessert Recipes
13	Ice Cream Recipes	301
14	Italian Gelato	425
15	Sorbet and Water Ice	437
16	Hardpack Frozen Yogurt	494
	Appendix: Sources of Supplies and Information	510
	Recipe Index	527
	Subject Index	531

Go to: At Home With Carolyne Roehm or Between Meals

Core Concepts: Project Management in Practice (with CD)

Author: Jack R Meredith

Get a concise, hands-on, and applied approach to project management with the new edition of Core Concepts. The authors take a computer program orientation, focusing on doing Project Management. They organize the book around the project management life cycle, provide you with essential project management concepts, and tie them into the Project Management Body of Knowledge (Project Management Institute runs the PMBOK certification program). This edition includes revised discussion of the integration of parent organization's strategies into project selection and management; and greatly expanded coverage of risk management and assessment in the project management process.