Cost Accounting or The Market Research Toolbox

Cost Accounting

Author: Charles T Horngren

KEY BENEFIT: Horngren’s Cost Accounting defined the cost accounting market and continues to innovate today by consistently integrating the most current practice and theory. This acclaimed, number one market-leading book embraces the basic theme of “different costs for different purposes.” It reaches beyond cost accounting procedures to consider concepts, analyses, and management. This latest edition of Cost Accounting incorporates the latest research and most up-to-date thinking into all relevant chapters.

KEY TOPICS: Professional issues related to Management Accounting and Management Accountants are emphasized. Chapter topics cover the accountant's role in the organization to performance measurement, compensation, and multinational considerations.

MARKET: For future accountants who want to enhance their understanding of—and ability to—solve cost accounting problems.

 

Table of Contents:

1. The Accountant's Role in the Organization
2. An Introduction to Cost Terms and Purposes
3. Cost-Volume Profit Analysis
4. Job Costing
5. Activity-Based Costing and Activity-Based Management
6. Master Budget and Responsibility Accounting
7. Flexible Budgets, Direct-Cost Variances, and Management Control
8. Flexible Budgets, Overhead-Cost Variances, and Management Control
9. Inventory Costing and Capacity Analysis
10. Determining How Costs Behave
11. Decision-Making and Relevant Information
12. Pricing Decisions and Cost Management
13. Strategy, Balanced Scorecard, and Strategic Profitability Analysis
14. Cost Allocation, Customer-Profitability Analysis, and Sales-Variance Analysis
15. Allocation of Support Department Costs, Common Costs and Revenues
16. Cost Allocation: Joint Products and Byproducts
17. Process Costing
18. Spoilage Rework , and Scrap
19. Balanced Scorecard: Quality, Time, and the Theory of Constraints
20. Inventory Management, Just-in-Time, and Simplified Costing Methods
21. Capital Budgeting and Cost Analysis
22. Management Control Systems, Transfer Pricing, and Multinational Considerations
23. Performance Measurement, Compensation, and Multinational Considerations

Book review: The Exchange Artist or Principles of Corporate Finance

The Market Research Toolbox: A Concise Guide for Beginners

Author: Edward F McQuarri

"Edward F. McQuarrie has written a practical guide that will introduce managers, across functional areas and product lines, to a basic understanding of market research tools. Further investigation of The Market Research Toolbox will give readers insight into traditional and nontraditional market research techniques. This book will be a valuable resource guide for those in business and education alike." --Nancy Waters-Gordon, Program Manager, Hewlett-Packard Company "For all professionals new to marketing research, an engaging and informative book." --The Economic Times If you are thinking of conducting market research but don't know where to start, try The Market Research Toolbox--the ideal resource for the beginning marketer. Written in an engaging and active style, this book describes how to think of market research in the context of making a business decision. It begins by defining market research and discussing some of the varieties and techniques, then examin es what objectives can be met by doing market research, and the expected payoffs. Six traditional market research techniques are covered--secondary research, customer visits, focus groups, surveys, choice modeling, and experimentation. Author Edward F. McQuarrie describes how each technique works, along with its costs, uses, tips for success, and when and how to use certain techniques, as well as precautions to take while using them. Next, McQuarrie discusses nontraditional types of market research that have evolved in recent years to meet the needs of business-to-business marketers and technology firms. The volume concludes with a chapter on five common business applications that can be addressed by combining severalindividual research techniques into a research strategy. This book will be of particular interest to R&D project managers, program managers, product managers, engineers, quality professionals, and executives at a level where business strategy is set. It will al so be useful to students who need an overview of market research.

Booknews

A resource for novice marketing professionals, defining marketing research of various types, and examining the goals and techniques associated with six traditional market research methods. Also discusses nontraditional market research, and shows how to combine individual market research techniques into a research strategy. Paper edition (unseen), $18.95. Annotation c. Book News, Inc., Portland, OR (booknews.com)

Table of Contents:

1	Nature and characteristics of market research	3
2	Planning for market research	19
3	Secondary research	53
4	Customer visits	69
5	The focus group	83
6	Sampling	93
7	Survey research	115
8	Questionnaire design	137
9	Choice modeling via conjoint analysis	15 5
10	Experimentation	165
11	Data analysis	183
12	Combining research techniques into research strategies	191