International Marketing and Foundations of Financial Management

International Marketing

Author: Philip R Cateora

This text continues to dominate the field of International Marketing. Its long standing tradition as the market leader is strengthened in this edition with an increase in coverage of technology's impact on the international market arena and a more comprehensive website,helping to provide updates to text content in this continually changing field.

Table of Contents:

1	The scope and challenge of international marketing	2
2	The dynamic environment of international trade	26
3	History and geography : the foundations of culture	54
4	Cultural dynamics in assessing global markets	92
5	Culture, management style, and business systems	122
6	The political environment : a critical concern	156
7	The international legal environment : playing by the rules	180
8	Developing a global vision through marketing research	212
9	Emerging markets	244
10	Multinational market regions and market groups	278
11	Global marketing management : planning and organization	310
12	Products and services for consumers	336
13	Products and services for businesses	368
14	International marketing channels	394
15	Exporting and logistics : special issues for business	432
16	Integrated marketing communications and international advertising	466
17	Personal selling and sales management	500
18	Pricing for international markets	526
19	Negotiating with international customers, partners, and regulators	556

Foundations of Financial Management

Author: Stanley B Block

Foundations of Financial Management is a proven and successful text recognized for its excellent writing style and step-by-step explanations to make the content relevant and easy to understand. The text's approach focuses on the "nuts and bolts" of finance with clear and thorough treatment of concepts and applications. There is a strong real-world emphasis presented throughout. This text has definitely stood the test of time due to the authors' time, energy, and commitment to quality revisions. In addition to completing the textbook revisions, the authors also revised ALL end of chapter problems and complete the solutions themselves. Block and Hirt know what works and what doesn't work for students, and they have consistently maintained a high quality textbook that is responsive to the demands of the marketplace.

Table of Contents:

Pt. 1	Introduction
1	The Goals and Functions of Financial Management	5
Pt. 2	Financial Analysis and Planning
2	Review of Accounting	22
3	Financial Analysis	51
4	Financial Forecasting	81
5	Operating and Financial Leverage	107
Pt. 3	Working Capital Management
6	Working Capital and the Fi nancing Decision	137
7	Current Asset Management	169
8	Sources of Short-Term Financing	201
Pt. 4	The Capital Budgeting Process
9	The Time Value of Money	231
10	Valuation and Rates of Return	261
11	Cost of Capital	297
12	The Capital Budgeting Decision	345
13	Risk and Capital Budgeting	381
Pt. 5	Long-Term Financing
14	Capital Markets	415
15	Investment Banking: Public and Private Placement	439
16	Long-Term Debt and Lease Financing	465
17	Common and Preferred Stock Financing	505
18	Dividend Policy and Retained Earnings	533
19	Convertibles and Warrants	559
Pt. 6	Expanding the Perspective of Corporate Finance
20	External Growth through Mergers	585
21	International Financial Management	619
	Appendixes	655
	Glossary	667
	Index	687