Global Marketing or A Primer on Securitization

Global Marketing

Author: Warren J Keegan

KEY BENEFIT: The new edition of the popular Global Marketing draws students into the excitement, challenges, and controversies of global marketing. The paperback, two-color format gives readers the flexibility to choose a book that is economical as well as interesting.

KEY TOPICS:  Each chapter features vignettes and discussion cases featuring high-profile, real-world companies and products; examples from the trade press to illustrate key terms and issues; topical and timely boxed features; and concise summaries of the latest research findings published in scholarly journals.

MARKET: For those entering the global job market, especially helpful for hirees of import/export departments.

Booknews

Takes a strategic and environmental approach to global marketing, with sections on the global marketing environment, global strategy, the global marketing mix, and managing for the global marketing effort. Outlines the major dilemmas of the economic, social, cultural, political, legal, and financial environments, and provides a set of conceptual and analytical tools for understanding global marketing. Includes chapter summaries, discussion questions, and cases with questions. This second edition integrates the Internet into discussions, and cites Web sites as essential pedagogical tools. Keegan is affiliated with Pace University, and Green is affiliated with Simpson College. Annotation c. Book News, Inc., Portland, OR (booknews.com)

Table of Contents:

Ch. 1	Introduction to global marketing	1
Ch. 2	Global economic environment	45
Ch. 3	The global trade environment : regional market characteristics and preferential trade agreements	81
Ch. 4	Social and cultural environments	117
Ch. 5	The political, legal, and regulatory environments of global marketing	151
Ch. 6	Global information systems and market research	189
Ch. 7	Segmentation, targeting, and positioning	225
Ch. 8	Importing, exporting, and sourcing	262
Ch. 9	Global market entry strategies : licensing, investment, and strategic alliances	293
Ch. 10	Product and brand decisions	328
Ch. 11	Pricing decisions	364
Ch. 12	Global marketing channels and physical distribution	401
Ch. 13	Global marketing communications decisions I : advertising and public relations	435
Ch. 14	Global marketing communications decisions II : sales promotion, personal selling, special forms of marketing communication	471
Ch. 15	Strategic elements of competitive advantage	502
Ch. 16	Leading, organizing, and controlling the global marketing effort	530
Ch. 17	The digital revolution and the global electronic marketplace	561

Books about: Crisis in Bethlehem or Wages of Wins

A Primer on Securitization

Author: Leon T Kendall

Gathering fourteen lectures by the pioneers of securitization and by current practitioners--from Freddie Mac, Paine Webber, JP Morgan, Chrysler, McKinsey & Co., and other major players--A Primer on Securitization introduces readers to America's newest system of raising capital: what it is, how it operates, and what difference securitization makes.

The securitization process bypasses financial intermediaries that have historically collected deposits and loaned them to those seeking funds, and links borrowers directly to money and capital markets. Authoritative and practical, these lectures show how securitization was developed to fill a gap in financial markets. They discuss the nature and causes of the market imperfections that made securitization a valuable source of funds, and describe how securitization has linked local mortgage markets with international capital markets. Readers will gain a broad perspective of the different parties--the borrower, the loan originator, the servicer, the rating agency, the special purpose vehicle, the credit enhancer, the underwriter, and the investor--as well as a detailed analysis of how these parties relate to one another.