Why Popcorn Costs So Much at the Movies: And Other Pricing Puzzles
Author: Richard B McKenzi
Why Popcorn Costs So Much at the Movies, And Other Pricing Puzzles unravels the pricing mysteries we encounter every day.
Have you ever wondered why all movies, whether blockbusters or duds, have the same ticket prices?
Why sometimes there are free lunches?
Why so many prices end with "9"?
Why ink cartridges can cost as much as printers?
Why merchants offer sales, coupons, and rebates?
Why long lines are good for shoppers?
Why men earn more than women, around the globe - and why they always will?
Richard McKenzie goes on to show how the 9/11 terrorists still kill Americans every day, because their attack distorted the perceived risks and relative prices of air vs. automobile travel, and jacked up both security costs and flight delays. Professor McKenzie also explores the unintended consequences of well-meaning efforts to spur the use of environmentally friendly fuels: starvation among millions of people around the world, and the destruct ion of rainforests in Malaysia and Indonesia.
How can these things be? If you think you know the answers, think again. Why Popcorn Costs So Much at the Movies, And Other Pricing Puzzles shows you that the real reasons are sophisticated and surprising - and in Professor McKenzie's hands, both informative and entertaining.
You won't need a degree in economics to enjoy this fascinating book, just an armchair and an inquiring mind.
Table of Contents:
Preface: How Prices Matter
Ch. 1 Price And The "Law Of Unintended Consequences" 1
Ch. 2 Pricing Lemons, Views, and University Housing 29
Ch. 3 Why Sales 57
Ch. 4 Why Popcorn Costs So Much at the Movies 79
Ch. 5 Why So Many Coupons 101
Ch. 6 Why Some Goods Are Free 113
Ch. 7 Free Printers and Pricey Ink Cartridges 143
Ch. 8 Why Movie Ticket Prices Are All the Same 159
Ch. 9 Why So Many Prices End With "9" 177
Ch. 10 The Economics of Manufacturers' Rebates 195
Ch. 11 The Psychology and Evolutionary Biology of Manufacturers' Rebates 211
Ch. 12 The Question of Queues 233
Ch. 13 Why Men Earn More on Average Than Women - And Always Will 263
Bibliography 291
Subject Index 319
Interesting book: Sustainable Construction and Images of Organization
Business and Society: Stakeholders, Ethics, Public Policy
Author: Anne T Lawrenc
BUSINESS AND SOCIETY: Stakeholder Relations, Ethics and Public Policy by Lawrence and Weber has continued through several successive author teams to be the market-leader in its field. BUSINESS AND SOCIETY, 12e highlights why government regulation is sometimes required as well as new models of business-community collaboration. The authors believe that businesses have social (as well as economic) responsibilities to society; that business and government both have important roles to play in the modern economy; and that ethics and integrity are essential to personal fulfillment and to business success. In addition, this textbook has long been popular with students because of its lively writing, up-to-date examples, and clear explanations of theory.
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